Stefania Borghini

Marketing

Associate Professor

Marketing Management

stefania.borghini@unibocconi.it

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Pubblicazioni recenti

PRENESTINI S., BORGHINI S., CARÙ A. Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets and Culture in Marketing Fashion. Critical Perspectives on the Power of Fashion in Contemporary Culture Karin M. Ekström (a cura di), Routledge, chap. 4, pp.59-76, 2023

BORGHINI S., Sherry J. F., Joy A. Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective Journal of Consumer Research, 2021, vol.47, no. 6, pp.890-913

Morrow G., BORGHINI S. Data Analysis and the Arts: The Mistake of Ignoring the Numbers in Managing the Cultural Business Michela Addis, Andrea Rurale (a cura di), Routledge, chap. 6, pp.184-212, 2021

BORGHINI S., Maclaran P., Bonnin G., Cova V. The ecology of the marketplace experience in Marketing Management Luca M. Visconti, Lisa Peñaloza, Nil Toulouse (a cura di), Routledge, pp.408-426, 2020

BORGHINI S. Il ruolo del consumo nel processo di trasformazione del sé: quando il marketing deve offrire un contributo Economia Aziendale Online, 2019, vol.10, no. 3, pp.525-535

Corciolani M., BORGHINI S., Scarpi D. Buying, renting, and sharing: Investigating new forms of acquisition Mercati e Competitività, 2018, no. 1, pp.13-18

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Grants & Premi

Excellence in Research Award - Università Commerciale Luigi Bocconi , 2020

Innovation in Teaching Award - Università Commerciale Luigi Bocconi , 2016

Davidson Honorable Mention Award for the Best Article in the Journal of Retailing , 2011

Excellence in Research Award - Università Commerciale Luigi Bocconi , 2010

Excellence in Research Award - Università Commerciale Luigi Bocconi , 2009