Stefania Borghini

Marketing and Sales

Associate Professor

Marketing Management

stefania.borghini@unibocconi.it

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Latest publications

BORGHINI S. Store Design e Servicescape in Store management: il punto vendita come luogo di customer experience S.Castaldo, C.Mauri(Ed), Franco Angeli, chap. 3, pp.100-132, 2017

BORGHINI S. Il cliente B2B: il comportamento d’acquisto di beni industriali in Marketing@Bocconi. Progettare e trasferire valore al cliente E.Valdani(Ed), Egea, pp.73-99, 2016

Borghini S., Zerbini F. Release Capacity in the Vendor Selection Process Journal Of Business Research, 2015, vol.68, pp.405-414

BORGHINI S., GOLFETTO F., RINALLO D. Using anthropological methods to study industrial marketing and purchasing: an exploration of professional trade shows SPACES online - Spatial Aspects Concerning Economic Structures, 2014, vol.12, no. 2

Mcgrath M., Diamond N., Sherry J., Kozinets R., BORGHINI S., Muniz A. Brand Fortitude in Moments of Consumption: Lessons from American Girl in Handbook of Anthropology in Business Rita M. Denny, Patricia L. Sunderland (Eds),LeftCoast Press, chap. 33, pp.619-637, 2014

BORGHINI S., MACLARAN P., BONNIN G., COVA V. The ecology of the marketplace experience. From consumers’ imaginary to design implications in Marketing management: a cultural perspective Luca M. Visconti, Lisa Peñaloza, Nil Toulouse (Eds),Routledge, pp.408-426, 2012

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