Stefania Borghini
Marketing
Associate Professor
Marketing Management
stefania.borghini@unibocconi.it
Download v-card Download pdf
Biography
Stefania Borghini is Associate Professor in the Department of Marketing at Bocconi University.
She has served as Director of the Master of Science in Marketing Management and is currently Director of the Bachelor in Economics and Management for Arts, Culture and Communication. She is a member of the Presidency Board of the Italian Marketing Society (SIM) and serves on the editorial boards of several prestigious marketing journals.
She teaches marketing, consumer culture theory, and qualitative research methods at the graduate and PhD level.
Her research interests focus on symbolic consumption, consumer practices, and the construction of the self. She studies consumer behavior in the marketplace and its connections with brands and retail spaces. Her current projects examine children, opera lovers, and people with physical disabilities. Her work adopts a consumer culture perspective and primarily relies on ethnographic methods.
She received her PhD in Business Administration and Management from Bocconi University.
Latest publications
La mobilità urbana nella prospettiva della Generazione Z
Economia & Management, 2024, no. 2, pp.87-96
Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets and Culture in Marketing Fashion. Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. Ekström (Eds),Routledge, chap. 4, pp.59-76, 2023
Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective
Journal of Consumer Research, 2021, vol.47, no. 6, pp.890-913
Data Analysis and the Arts: The Mistake of Ignoring the Numbers in Managing the Cultural Business
Michela Addis, Andrea Rurale (Eds),Routledge, chap. 6, pp.184-212, 2021
L’analisi dei dati nel campo delle arti. L’errore di ignorare i numeri in Il valore della cultura: 22 esperti per nuove strategie
Michela Addis, Andrea Rurale (Eds),Skira Editore, pp.215-242, 2021
The ecology of the marketplace experience in Marketing Management
Luca M. Visconti, Lisa Peñaloza, Nil Toulouse (Eds),Routledge, pp.408-426, 2020
Grants & Honors
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2020
Innovation in Teaching Award - Università Commerciale Luigi Bocconi
, 2016
Davidson Honorable Mention Award for the Best Article in the Journal of Retailing
, 2011
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2010
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2009
