Stefania Borghini
Marketing and Sales
Associate Professor
Marketing Management
stefania.borghini@unibocconi.it
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Latest publications
Release Capacity in the Vendor Selection Process
Journal Of Business Research, 2015, vol.68, pp.405-414
Using anthropological methods to study industrial marketing and purchasing: an exploration of professional trade shows
SPACES online - Spatial Aspects Concerning Economic Structures, 2014, vol.12, no. 2
I bambini e le marche. "Per vincere, emozionarsi, lievitare nell’aria perché hanno un’anima"
Mercati E Competitività, 2011, vol.2, pp.99-124
Representing BtoB reality in case study research: Challenges and new opportunities
Industrial Marketing Management, 2010, vol.39, no. 1, pp.16-24
L'attaccamento ai luoghi commerciali. Viaggio nelle esperienze quotidiane e straordinarie dei consumatori
Micro & Macro Marketing, 2007, vol.16, no. 1, pp.59-69
Store Design e Servicescape in Store management: il punto vendita come luogo di customer experience
S.Castaldo, C.Mauri(Ed), Franco Angeli, chap. 3, pp.100-132, 2017