Stefania Borghini
Marketing and Sales
Associate Professor
Marketing Management
stefania.borghini@unibocconi.it
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Latest publications
Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective
Journal of Consumer Research, 2021, vol.47, no. 6, pp.890-913
Data analysis and the arts in Managing the Cultural Business
Michela Addis, Andrea Rurale (Eds),Routledge, pp.184-212, 2020
The ecology of the marketplace experience in Marketing Management
Luca M. Visconti, Lisa Peñaloza, Nil Toulouse (Eds),Routledge, pp.408-426, 2020
Il ruolo del consumo nel processo di trasformazione del sé: quando il marketing deve offrire un contributo
Economia Aziendale Online, 2019, vol.10, no. 3, pp.525-535
Buying, renting, and sharing: Investigating new forms of acquisition
Mercati e Competitività, 2018, no. 1, pp.13-18
I bambini si raccontano. Opportunità e implicazioni etiche in Marketing. Una disciplina fantastica. Omaggio a Enrico Valdani
B. Busacca, M. Costabile(Ed), Egea, pp.85-97, 2018