Stefania Borghini
Marketing
Associate Professor
Marketing Management
stefania.borghini@unibocconi.it
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Latest publications
La mobilità urbana nella prospettiva della Generazione Z
Economia & Management, 2024, no. 2, pp.87-96
Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets and Culture in Marketing Fashion. Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. Ekström (Eds),Routledge, chap. 4, pp.59-76, 2023
Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective
Journal of Consumer Research, 2021, vol.47, no. 6, pp.890-913
Data Analysis and the Arts: The Mistake of Ignoring the Numbers in Managing the Cultural Business
Michela Addis, Andrea Rurale (Eds),Routledge, chap. 6, pp.184-212, 2021
L’analisi dei dati nel campo delle arti. L’errore di ignorare i numeri in Il valore della cultura: 22 esperti per nuove strategie
Michela Addis, Andrea Rurale (Eds),Skira Editore, pp.215-242, 2021
The ecology of the marketplace experience in Marketing Management
Luca M. Visconti, Lisa Peñaloza, Nil Toulouse (Eds),Routledge, pp.408-426, 2020
Grants & Honors
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2020
Innovation in Teaching Award - Università Commerciale Luigi Bocconi
, 2016
Davidson Honorable Mention Award for the Best Article in the Journal of Retailing
, 2011
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2010
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2009
