Giulia Miniero
Marketing and Sales
Biography
SDA Fellow
Master degree in Economics for Arts, Culture and Communication, Università Bocconi, Milan, 2004
Ph.D Business Administration and Management, Università Bocconi, Milan, 2011
Post Doctoral Researcher, Università della Svizzera Italiana, Lugano, Switzerland
Research interests: Consumer Behavior, Advertising and Branding, Cultural Industries
Latest publications
Corporate communication and the arts in Managing the Cultural Business: Avoiding Mistakes, Finding Success
M. Addis, A. Rurale (Eds),Routledge, chap. 10, 2020
How students perceive salespeople and the sales job
GSSI - Global Sales Science Institute Conference - June 8-9, 2017, Le Morne, Mauritius
Il cliente percepito
Economia & Management, 2017, vol.3, pp.17-22
Venditori si nasce? Il mestiere visto dagli studenti
Economia & Management, 2017, vol.1, pp.13-17
How students perceive salespeople and the sales job
Global Sales Science Institute (GSSI) Conference, 2016, Birmingham, Great Britain
Personalizzazione vs. semplificazione: Ottimizzare la differenziazione divertendosi in A. Mattiacci, F. Ceccotti, Non c'è più il marketing di una volta: scritti in ricordo di Gennaro Cuomo
CEDAM, 2016