Giulia Miniero



Latest publications

MINIERO G., BONERA M., CODINI A. Generation Z: Values and Motivations Fostering Ethical Consumption Micro & Macro Marketing, 2023, vol.94, no. 1, pp.121-146
ADDIS M., MINIERO G., Ricotta F. Value co-production made easy: the role of fantastical thinking European Journal of Marketing, 2021, vol.55, no. 1, pp.163-192
MINIERO G., Pizzetti M., Baccelloni A., Ricotta F. Design Thinking for Food Well-Being: An Adolescent Language Perspective in Design Thinking for Food Well-Being Wided Batat (Eds),Springer International Publishing, pp.137-152, 2021
Bonera M., Codini A. P., MINIERO G. The great Millennials’ trouble: leading or confused green generation? An Italian insight Italian Journal of Marketing, 2020, vol.2020, no. 4, pp.289-308
MINIERO G., HOLST C. Corporate communication and the arts in Managing the Cultural Business: Avoiding Mistakes, Finding Success M. Addis, A. Rurale (Eds),Routledge, chap. 10, 2020
ADDIS M., MINIERO G., Francesco R. Building brands through experiential events: When entertainment meets education African Journal of Business Management, 2018, vol.12, no. 20, pp.596-608