Carolina Guerini
Marketing and Sales
Biography
SDA Fellow
Degree in Business Administration at Bocconi University
Research Interests: International Marketing, Marketing, E-marketing, Sales Management
Latest publications
Social media marketing ed experiment-based marketing: un connubio necessario in Innovazione e Management: Omaggio a Salvio Vicari
G. Bertoli, S. Castaldo, P. Cillo, G. Troilo, G. Verona(Ed), Egea, pp.339-350, 2022
Customer centricity dal dire al fare
Economia & Management, 2017, no. 3, pp.10-16
Applicazioni mobile: la relazione tra utilizzo e immagine
Micro & Macro Marketing, 2016, vol.2
When Are Apps Worth Paying For? An Analysis of the Market Performance of Mobile Apps
Journal of Advertising Research, 2016
Network Marketing Tools
Egea, , 2016
Network marketing: un modello vincente anche nella crisi
Economia & Management, 2013, no. 6, pp.7-18