Carolina Guerini

Marketing and Sales

Fellow

Marketing Management

carolina.guerini@sdabocconi.it

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Biography

SDA Fellow

Degree in Business Administration at Bocconi University

Research Interests: International Marketing, Marketing, E-marketing, Sales Management

Latest publications

GUERINI C. Social media marketing ed experiment-based marketing: un connubio necessario in Innovazione e Management: Omaggio a Salvio Vicari G. Bertoli, S. Castaldo, P. Cillo, G. Troilo, G. Verona(Ed), Egea, pp.339-350, 2022

GUERINI C., FORNACIARI F. I. Covid-19 & consumers’ behaviors and preferences: is a renewed love for home greenery a feature of the new normal lifestyle? Micro & Macro Marketing, 2022, vol.XXXI, no. 3, pp.547-563

GUERINI C., FORNACIARI F. I. (Eds.) Marketing digitale: Paradigmi e strumenti Franco Angeli, Milano, Italy, 2020

GUERINI C. Content is king: branded content, entertainment ed engaging conversation nell'ambito delle relazioni con i clienti in Marketing digitale: Paradigmi e strumenti C. Guerini, F. I. Fornaciari(Ed), Franco Angeli, pp.53-80, 2020

GUERINI C., ADDIS M. Customer centricity: il ruolo del marketing digitale nel nuovo orientamento al mercato in Marketing digitale: Paradigmi e strumenti C. Guerini, F. I. Fornaciari (Eds),Franco Angeli, pp.15-29, 2020

SALUCCI A., GUERINI C. Dal programmatic buying al programmatic marketing in Marketing digitale: Paradigmi e strumenti C. Guerini, F. I. Fornaciari (Eds),Franco Angeli, pp.238 - 261, 2020

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