Carolina Guerini

Marketing and Sales

Fellow

Marketing Management

carolina.guerini@sdabocconi.it

Biography

SDA Fellow

Degree in Business Administration at Bocconi University

Research Interests: International Marketing, Marketing, E-marketing, Sales Management

ADDIS M., GUERINI C. Customer centricity dal dire al fare Economia & Management, 2017, vol.3, pp.10-16

Guerini C., Stocchi L. Applicazioni mobile: la relazione tra utilizzo e immagine Micro & Macro Marketing, 2016, vol.2

Guerini C. When Are Apps Worth Paying For? An Analysis of the Market Performance of Mobile Apps Journal Of Advertising Research, 2016

Guerini C. Network Marketing Tools Egea, , 2016

Guerini C. Network marketing: un modello vincente anche nella crisi Economia & Management, 2013, vol.6/2013, no. 6, pp.7-18

Guerini C. (Ed.) Social networks offline: marketing di rete e crescita aziendale Egea, Italy, 2013

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