Carolina Guerini
Marketing and Sales
Biography
SDA Fellow
Degree in Business Administration at Bocconi University
Research Interests: International Marketing, Marketing, E-marketing, Sales Management
Latest publications
Customer centricity dal dire al fare
Economia & Management, 2017, vol.3, pp.10-16
Applicazioni mobile: la relazione tra utilizzo e immagine
Micro & Macro Marketing, 2016, vol.2
Knowledge-oriented Technologies & Network Marketing Direct Selling Organizations (NMDSO): some preliminary insights into the nature and the goals of shared knowledge
IC3K, 2016
Network Marketing Tools
Egea, , 2016
When Are Apps Worth Paying For? An Analysis of the Market Performance of Mobile Apps
Journal Of Advertising Research, 2016
Network marketing: un modello vincente anche nella crisi
Economia & Management, 2013, vol.6/2013, no. 6, pp.7-18