Anwesha De



Latest publications

Fossen B. L., Mallapragada G., DE A. Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements Marketing Science, 2021, vol.40, no. 2, pp.305-324
DE A., FOSSEN B. L. Brand-Influencer Collaborations and Change in Content Strategy EMAC Annual Conference, May 24-27, 2022, Budapest, Hungary