Anwesha De

Marketing

Biografia

Pubblicazioni recenti

Fossen B. L., Mallapragada G., DE A. Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements Marketing Science, 2021, vol.40, no. 2, pp.305-324
DE A., FOSSEN B. L. Brand-Influencer Collaborations and Change in Content Strategy EMAC Annual Conference, May 24-27, 2022, Budapest, Ungheria