Interattività e contenuti per creare valore con i clienti

€ 500
Price (+ VAT)
On Demand


SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.



The Program describes the potential of social media marketing with multiple examples and case studies, and the discussion of management models for this new communication with clients. The use of social media in marketing is framed in a digital transformation perspective, where social media play a strategic role in creating new business opportunities by redesigning customer digital experience. By completing the Program you will be able to apply the principles of social media marketing to the different projects in the area and to campaign design, analyzing performance and re-engineering strategies to maximize branding and commercial results.

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Related Programs

COMUNICARE PER CREARE VALORE La comunicazione integrata di marketing
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 7 weeks
  • 3 hours
  • On Demand
  • Italian
  • 400€

The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.

  • Start date
  • Duration
  • Format
  • Language
  • 25 Oct 2021
  • 5 Days
  • online
  • English

This program addresses the need to develop a more systematic framework to manage digital communication

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