SOCIAL MEDIA MARKETING

Interattività e contenuti per creare valore con i clienti

€ 500
Price (+ VAT)
Italian
Language
On Demand

SDA Bocconi’s new On Demand Online Programs, accessible from any device, match your agenda and your specific needs.
ANYTIME, ANYWHERE.

The Program describes the potential of social media marketing with multiple examples and case studies, and the discussion of management models for this new communication with clients. The use of social media in marketing is framed in a digital transformation perspective, where social media play a strategic role in creating new business opportunities by redesigning customer digital experience. By completing the Program you will be able to apply the principles of social media marketing to the different projects in the area and to campaign design, analyzing performance and re-engineering strategies to maximize branding and commercial results.

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