Digital Marketing
Via Bocconi 8, room 507
Tel.+39 02 5836.2487 Fax.02-5836.6893
Curriculum Vitae
SDA Fellow
Degree in Philosophy, University of Milan, 1983
Ph.D. in Mass Communication, Indiana University (Bloomington, USA), 1998
Academic position and/or Professional activities
Contract Professor, Department of Management, Bocconi University, Milan
Research Interests
- Innovation in communication and marketing
- Digital marketing
- Social media metrics
- Online reputation
- Consumer Behavior
- Markets as networks
- Service networks