Andreina Mandelli

Andreina Mandelli

Digital Marketing

andreina.mandelli@sdabocconi.it

Via Bocconi 8, room 507
Tel.+39 02 5836.2487 Fax.02-5836.6893

Download v-card

Curriculum Vitae

SDA Fellow

Degree in Philosophy, University of Milan, 1983
Ph.D. in Mass Communication, Indiana University (Bloomington, USA), 1998


Academic position and/or Professional activities

Contract Professor, Department of Management, Bocconi University, Milan


Research Interests

  • Innovation in communication and marketing
  • Digital marketing
  • Social media metrics
  • Online reputation
  • Consumer Behavior
  • Markets as networks
  • Service networks