SDA Bocconi School of Management
ITA

Andreina Mandelli

Andreina Mandelli

Digital Marketing

andreina.mandelli@sdabocconi.it

Via Bocconi 8, room 507
Tel.+39 02 5836.2487 Fax.02-5836.6893

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Curriculum Vitae

SDA Fellow

Degree in Philosophy, University of Milan, 1983
Ph.D. in Mass Communication, Indiana University (Bloomington, USA), 1998


Academic position and/or Professional activities

Contract Professor, Department of Management, Bocconi University, Milan


Research Interests

  • Innovation in communication and marketing
  • Digital marketing
  • Social media metrics
  • Online reputation
  • Consumer Behavior
  • Markets as networks
  • Service networks

Director

Communication & Content
DIGITAL COMMUNICATION - ONLINE EDITION
Language ENGLISH
Total duration 5 Days
Start date 5 Oct 2020
End date 11 Dec 2020
Marketing
SERVICE DESIGN IN THE DIGITAL ERA
Language ENGLISH
Total duration 4 Days
Start date 7 Sep 2020
End date 7 Oct 2020
Marketing
BIG DATA AND ARTIFICIAL INTELLIGENCE MARKETING
Language ENGLISH
Total duration 4 Days
Start date 14 Apr 2020
End date 5 Jun 2020