Andreina Mandelli
Marketing and Sales
Biography
SDA Fellow
Degree in Philosophy, University of Milan, 1983
Ph.D. in Mass Communication, Indiana University (Bloomington, USA), 1998
Adjunct Professor, Department of Management, Bocconi University, Milan
Research Interests: Innovation in communication and marketing, Digital marketing, Social media metrics, Online reputation, Consumer Behavior, Markets as networks, Service networks
Latest publications
Nuove e vecchie logiche di mercato nell’era dell’iperconnessione
Economia & Management, 2021, vol.3, pp.88-93
Marketing Digitale - II edizione
Egea, Milano, Italy, 2019
Big data marketing. Creare valore nella platform economy con dati, intelligenza artificiale e IoT
Egea, Milano, Italy, 2017
Marketing Digitale
Egea, Milano, Italy, 2015
Communicating social media policies: evaluation of current practices
Journal Of Communication Management, 2014, vol.18, no. 2, pp.158-175
Nethnography approach as a tool for marketing research: the case of Dash-P&G/TTV
Management Decision, 2014, vol.52, no. 4, pp.689-704