SDA Bocconi School of Management
ITA

Andreina Mandelli

Marketing and Sales
Andreina Mandelli
Fellow
Digital Marketing
andreina.mandelli@sdabocconi.it

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Biography

SDA Fellow

Degree in Philosophy, University of Milan, 1983
Ph.D. in Mass Communication, Indiana University (Bloomington, USA), 1998

Adjunct Professor, Department of Management, Bocconi University, Milan

Research Interests: Innovation in communication and marketing, Digital marketing, Social media metrics, Online reputation, Consumer Behavior, Markets as networks, Service networks

Latest publications

PIANCATELLI C., MASSI M., MANDELLI A. Nuove logiche e traiettorie di crescita dell’advertising Economia & Management, 2022, no. 1, pp.85-93
ARBORE A., MANDELLI A. Nuove e vecchie logiche di mercato nell’era dell’iperconnessione Economia & Management, 2021, no. 3, pp.88-93
MANDELLI A., ARBORE A. Marketing Digitale - II edizione Egea, Milano, Italy, 2019
Mandelli A. Big data marketing. Creare valore nella platform economy con dati, intelligenza artificiale e IoT Egea, Milano, Italy, 2017
MANDELLI A., ARBORE A. Marketing Digitale Egea, Milano, Italy, 2015
Fuduric M., Mandelli A. Communicating social media policies: evaluation of current practices Journal of Communication Management, 2014, vol.18, no. 2, pp.158-175
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Related Articles

Management Cases
Customer-centric digital transformation at Vibram
Authors
A. Mandelli G. Salviotti C. Piancatelli ...
Required time 5 min
Digital Transforma... Digital Marketing
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Director

  • Bestseller
SOCIAL MEDIA MARKETING Interattività e contenuti per creare valore con i clienti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The program explains the potential and strategic role of social media marketing, redesigning the customer’s digital experience.

Communication & Content