Andreina Mandelli

Marketing and Sales

Biography

Latest publications

ARBORE A., MANDELLI A. Le decisioni di mercato nelle fasi di incertezza: il caso del metaverso Economia & Management, 2023, no. 2, pp.101-105
MANDELLI A., ARBORE A., PIANCATELLI C. Storie, Relazioni e Business: Social Media Marketing nell'era delle piattaforme Egea, Milano, Italy, 2022
PIANCATELLI C., MASSI M., MANDELLI A. Nuove logiche e traiettorie di crescita dell’advertising Economia & Management, 2022, no. 1, pp.85-93
ARBORE A., MANDELLI A. Nuove e vecchie logiche di mercato nell’era dell’iperconnessione Economia & Management, 2021, no. 3, pp.88-93
MANDELLI A., ARBORE A. Marketing Digitale - II edizione Egea, Milano, Italy, 2019
MANDELLI A. Intelligenza Artificiale e Marketing: Agenti Invisibili, Esperienza, Valore e Business Egea, Milano, Italy, 2018

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Director

  • Bestseller
Social Media Marketing Interattività e contenuti per creare valore con i clienti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The program explains the potential and strategic role of social media marketing, redesigning the customer’s digital experience.

  • NEW
Digital Customer Experience Contenuti, interazioni e azioni di marketing per esperienze di valore sul journey omnichannel
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The course provides the tools for using digital levers: from UX design to the role of creators, the centrality of social media and the new frontiers of the digital brand experience.