Andreina Mandelli

Marketing and Sales


Latest publications

MANDELLI A., SALVIOTTI G., PIANCATELLI C., ABBATEMARCO N. Vibram: Customer Centricity at the Core of Digital Transformation and New Business Model 2020, The Case Centre, Great Britain
MANDELLI A., ARBORE A. Marketing Digitale - II edizione Egea, Milano, Italy, 2019
Mandelli A. Big data marketing. Creare valore nella platform economy con dati, intelligenza artificiale e IoT Egea, Milano, Italy, 2017
MANDELLI A., ARBORE A. Marketing Digitale Egea, Milano, Italy, 2015
Fuduric M., Mandelli A. Communicating social media policies: evaluation of current practices Journal Of Communication Management, 2014, vol.18, no. 2, pp.158-175
Mandelli A., La Rocca A. From service experience to augmented service journeys: digital technology and networks in consumer services in Factory or Theater? Trends in the Management of consumer Services Springer, pp.151-190, 2014