Andreina Mandelli
Marketing and Sales
Biography
SDA Fellow
Degree in Philosophy, University of Milan, 1983
Ph.D. in Mass Communication, Indiana University (Bloomington, USA), 1998
Adjunct Professor, Department of Management, Bocconi University, Milan
Research Interests: Innovation in communication and marketing, Digital marketing, Social media metrics, Online reputation, Consumer Behavior, Markets as networks, Service networks
Latest publications
Vibram: Customer Centricity at the Core of Digital Transformation and New Business Model
2020, The Case Centre, Great Britain
Marketing Digitale - II edizione
Egea, Milano, Italy, 2019
Big data marketing. Creare valore nella platform economy con dati, intelligenza artificiale e IoT
Egea, Milano, Italy, 2017
Marketing Digitale
Egea, Milano, Italy, 2015
Communicating social media policies: evaluation of current practices
Journal Of Communication Management, 2014, vol.18, no. 2, pp.158-175
From service experience to augmented service journeys: digital technology and networks in consumer services in Factory or Theater? Trends in the Management of consumer Services
Springer, pp.151-190, 2014