Karin Zaghi

Marketing and Sales

Biography

Latest publications

ZAGHI K. CMS, un nuovo modello di category management in Creare valore con il category management sostenibile AA.VV.(Ed), StrategiQs Edizioni - Harward Business Review Italia, pp.31-54, 2021
MAURI C., ZAGHI K. Il coinvolgimento dell'industria di marca nelle tecnologie digitali in-store Micro & Macro Marketing, 2020, vol.2, pp.353-376
ZAGHI K. Visual merchandising leva di marketing Economia & Management, 2018, vol.4, pp.69-74
ZAGHI K. Visual merchandising. In-store Communication to Enhance Customer Value Bocconi University Press - BUP, Milano, Italy, 2018
ZAGHI K. Visual merchandising. La comunicazione per dare valore all’esperienza del cliente Franco Angeli, Italy, 2018
ZAGHI K. Il Visual Merchandising in Store Management. Il punto vendita come luogo di customer experience - IV Ed. S. Castaldo, C. Mauri(Ed), Franco Angeli, pp.171-217, 2017

Related Articles

Fase 2 e oltre: quale sarà la nuova normalità per i negozi?
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The shut-in economy and its impact on distribution
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Director

STORE MANAGEMENT Rethinking the store in the omnichannel era
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The program explores the design and management phases of a point of sale, conceived and experienced as a relational environment focusing on the customer experience.

VISUAL MERCHANDISING Comunicazione nel punto vendita e valore per il cliente
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 8 weeks
  • 4 hours
  • On Demand
  • Italian
  • 600€

The program analyzes point of sale design and management processes with an experiential approach.