Karin Zaghi

Karin Zaghi

Channel & Retail

karin.zaghi@unibocconi.it

Via Bocconi 8, room 510
Tel.+39 02 5836.6526 Fax.02-5836.6893

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Curriculum Vitae

Zaghi Karin is Associate Professor of Practice of Marketing and Sales at SDA Bocconi School of Management.

At SDA Bocconi, she is in charge of the Channel & Retail Category. She is also coordinator of two Executive Programs: Trade Marketing and Visual Merchandising. She is lecturing at the MAFED (Master in Fashion, Experience and Design) and at the MFB (Master in Food & Beverage) on the topics of Visual Merchandising. She runs research, training and consulting projects with important firms operating in the fashion, design, automotive, electronics and grocery industry.

Her research activities focus on retailing, visual merchandising and trade marketing. Currently, she is analyzing four main topics linked with her previous research: store design and visual merchandising, buying behavior and experiential shopping, trade marketing and category management, and channel management in fashion, design, motorbike, electronics, household products and grocery.

She published in leading academic and management journals such as Micro&Macro Marketing, Economia&Management, Largo Consumo. Author of many books, among others: “Visual Merchandising e relazioni di canale”, FrancoAngeli, 2013; “Visual merchandising. Orientamenti e paradigmi della comunicazione del punto vendita”, FrancoAngeli, 2014; “Visual merchandising. La comunicazione per dare valore all’esperienza del cliente”, FrancoAngeli, 2018; “Visual merchandising. In-store Communication to Enhance Customer Value”, FrancoAngeli, 2018.

Karin earned a Degree from Bocconi University.