- Start date
- Duration
- Format
- Language
- 9 May 2024
- 6 days
- Class
- Italian
Internationalization presents both stimulating opportunities and formidable challenges for companies, whatever their industry. Even if the strategy varies from one organization to the next, this book provides a solid set of decision-making tools to support managers and entrepreneurs as they export their businesses globally. Beginning with the most important step - cultivating a truly international perspective in your team - the book outlines the pros and cons of each choice to face in defining and crafting a global strategy. With a pragmatic toolkit offered at the end of every chapter, The Art of Going Global helps improve decision-making skills with regard to the many difficult challenges that global competition force companies to face. Here are a few: choosing foreign markets, adapting your business model to different international contexts; deciding on entry strategies for foreign markets; navigating uncertain markets; weighing costs and benefits in various strategic scenarios; and ultimately creating a clear global vision for your company.
Several case studies and in-depth commentary illustrate how to apply each toolkit. This book is ideal for managers and entrepreneurs, MBA students and EMBA participants, and for people responsible for executive training.