Roberta De Sanctis
Marketing and Sales
Biography
SDA Fellow
MBA, SDA Bocconi, Milan, Italy, 2000
Degree in Political Sciences, University of Rome, 1995
School for interpreter and translator, Rome, 1992
Contract Professor; Responsible of Corporate Relationships for Master MiMeC (Master in Marketing and Communication) - Bocconi University
Research Interests: Business to Business Marketing, Communication, Retailing, “Fine Food & Beverage” Markets
Latest publications
The perceptions of millennials in the italian wine purchase experience: an application of the Zaltman metaphor elicitation technique
International Conference on Innovation & Trends in Wine Management, 22 June, 2012, Dijon, France