Andrea Rea



Latest publications

Pitardi V., Rea A. Drivers of Consumer Brand Engagement in Social Media Sites 12th Annual International Conference on Communication and Mass Media, 2014
CIRRINCIONE A., DE SANCTIS R., Pitardi V., REA A. The perceptions of millennials in the italian wine purchase experience: an application of the Zaltman metaphor elicitation technique International Conference on Innovation & Trends in Wine Management, 22 June, 2012, Dijon, France
D'Antone S., Rea A., Spencer R. Rethinking an approach to b2b and b2c branding: a review of the literature, conclusions and future research directions 28th IMP Conference - Combining the social and technological aspects of innovation: relationships and networks, 2012
Rea A. Territorio e vino: sulle tracce di un legame mediterraneo 8° Giornata di Studio sul Consumo e sul Marketing Mediterraneo, 2011