- Start date
- Duration
- Format
- Language
- 21 May 2025
- 3 days
- Class
- Italian
Definire e sviluppare strategie di mercato vincenti in contesti ipercompetitivi e iperconnessi, rafforzando creatività e metodi di analisi della domanda.
The coronavirus has driven linear marketing to extinction, opening the age of non-linear marketing: opportunistic when need be and strategic when it must be, neither fast nor slow but right on time.
Book extract
The coronavirus has driven linear marketing to extinction, opening the age of non-linear marketing: opportunistic when need be and strategic when it must be, neither fast nor slow but right on time. Being in the right place at the right time: that’s the whole point. We don’t need grandmaster chess players who can plan the game against demand (and competitors) twenty moves in advance. Instead we need surfers who can look at the waves rising on the sea of market demand with an expert eye, gauge the size and the speed, and rapidly ride the crest of the highest wave. They will get results. The book addresses the new challenges arising in the context of the coronavirus pandemic with a decisive and pragmatic approach. What we are experiencing today will be the new normal for the near future. So the challenge is figuring out how to interpret and translate this new normal into business opportunities.
- Editor: EGEA
- Publication Date: May 2020
- EAN: 9788823818941
- ISBN: 9788823818941
- Pages: 156
- Format: e-Pub
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