- Start date
- Duration
- Format
- Language
- 04 Mar 2025
- 40 hours
- Online
- Italian
Gestire il prodotto in ogni fase del suo ciclo di vita, bilanciare le esigenze dei clienti e garantire la redditività aziendale.
The digital revolution and the evolution of the economic and social environment have placed the brand once again firmly at the center of the value creation process.
As a trust-based resource which is essential to building competitive advantage and managing market relations, the brand is taking on greater strategic significance in today’s scenario, one which is complex yet replete with extraordinary growth opportunities.
After describing the importance of the brand for companies and consumers, and the strategic choices facing companies due to the digital transformation, the book delves into various stages involved in building a brand. It goes on to explore strategic brand management in light of the new value priorities that consumers are embracing, such as the growing sensitivity to ethics, respect for people and for the environment, authenticity and the real value of goods and services.
The final chapter is dedicated to monitoring the brand and assigning it a monetary value, a critical topic for activating more and more complex market strategies and architectures orienting brands toward new markets and product categories.
- Publisher: Egea
- Year of publication:2022
- EAN: 9788823838604
- ISBN: 9788823838604
- Pagine: 464
- Formato: paper + digital
Related Programs
- Start Date
- Duration
- Format
- Language
- 19 mar 2025
- 3 days
- Class
- Italian
Gestire clienti e prospect strategici in modo strutturato individuando e sfruttando le opportunità di business e potenziando le capacità negoziali e di comunicazione.
- Start Date
- Duration
- Format
- Language
- 14 Apr 2025
- 4,5 days
- Class
- Italian
Gestire in modo integrato e coerente una rete di vendita potenziando la capacità di prendere decisioni efficaci e sviluppando una visione strategica del sales management.