Product Management
Costruire, lanciare e far crescere prodotti di successo
Managing the product life cycle
Product managers are responsible for managing the product at every stage of its life cycle, balancing customer needs, and ensuring corporate profitability.
From launch to recall, PMs determine through their decisions the success of a product and consequently that of the company. Product managers are key to providing a deep understanding of what customers need while continuing to innovate for the future growth of the company.
The skills to properly manage products are multifaceted: from the ability to be able to investigate and interpret the market, to basing choices on data, to defining product strategy, marketing products, and analyzing financial aspects.
This course provides the opportunity to acquire all the tools necessary to be able to manage current and new products and make decisions in a competitive environment.
Who should apply
The program is aimed at professionals who want to learn more about tools, techniques and practices of in-house product management.
The program is open to new Product Managers, Sales Managers, Brand Managers who want to consolidate their product management skills.
SDA Bocconi Executive Education Certificate
To navigate the evolution of the macroeconomic landscape and organizations, it is essential to broaden your managerial skills. Education plays a central role in this process. Together with our Program Advisors, you can design the learning path that best suits your needs, choosing from various formats to shape your professional growth.
Program Advisory
Learning is never a linear journey—it is a path built together, combining specific learning needs with practical tools tailored to individual challenges. Contact our team of Program Advisors, and together we will design the ideal learning path for you or your team, ensuring alignment with your goals.
Your benefits:
A dedicated orientation meeting, either in-person or remotely, to identify learning needs and create a customized plan. Throughout the course, you will experience a tailored welcome to introduce you to the program and foster networking between participants and instructors. Upon completion, your evaluation will become a valuable contribution for continuous improvement of the offering.
How your organization benefits:
Advisory on the program with HR managers to analyze organizational needs and develop personalized projects. Ongoing progress monitoring and a final follow-up to share results and gather feedback, ensuring constant alignment with pre-set goals.
Get in touch with Cristina Popescu
Structure and contents
The program consists of 5 pillars, with a total duration of 40 hours. The training is aimed at maximizing participant engagement through alternating synchronous ("live") and asynchronous (independently usable by participants) sessions.
Managing the product within the life cycle
User Research
New products and existing products
Metrics for product management
Product portfolios
Calendar and information
Calendar
- 29 settembre 2026Online Live14:30 - 16:30
- 01 ottobre 2026Online Live14:30 - 16:30
- 06 ottobre 2026Online Live14:30 - 16:30
- 09 ottobre 2026Online Live14:30 - 16:30
- 13 ottobre 2026Online Live14:30 - 16:30
- 16 ottobre 2026Online Live14:30 - 16:30
- 20 ottobre 2026Online Live14:30 - 16:30
- 23 ottobre 2026Online Live14:30 - 16:30
- 27 ottobre 2026Online Live15:30 - 17:30
- 30 ottobre 2026Online Live15:30 - 17:30
Asynchronous
20 hours
(estimated time) of activities to be completed in the period indicated
Fees
€ 2.500 + VAT
The fee is net of VAT but includes teaching materials and working lunches.
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
Program direction
The role of Product Managers is crucial to business success, as they are responsible for managing the product at every stage of its life cycle. From understanding customer needs to continuous innovation, PMs must balance market demands with business profitability. This course provides all the tools ...
