Bruno Busacca

Bruno Busacca is a Full Professor at the Department of Marketing at Università Bocconi. He is Dean for Development and Alumni Engagement at Università Bocconi.

He was Dean of SDA Bocconi School of Management from 2012 to 2016. Previously he served the School as Director of the Masters Division (2009-2012), Director of Executive Education Custom Programs – Corporate Division (2004-2008) and Director of the Marketing Department (1998-2003). Currently, he is Dean for Development and Alumni Engagement and a member of the Rectoral Committee and the Academic Council of Università Bocconi. He has been head of many research, educational and consulting projects with leading multinational companies.

His research is focused on different areas such as consumer behaviour, strategic marketing, customer value management, customer satisfaction, customer relationship management, strategic brand management and pricing.

He is the author of numerous books, chapters and articles, which have been published in the Journal of Product Innovation Management, the Journal of Service Management, the Journal of Business and Psychology and the Journal of Retailing and Consumer Services, among others. He is a member of the board of several academic journals, including Micro&Macro Marketing, the International Journal of Marketing Trends, Mercati e Competitività and Economia & Management. He has formed part of professional /scientific committees such as the Società Italiana di Management (SIMA), the Società Italiana di Marketing (SIM), the Accademia Italiana di Economia Aziendale (AIDEA) and the First International Network on Trust (FINT). He was also a member of the scientific committee of the New Opera project (New European Wish: Operating Project for European Rail Network), funded by the European Community.

Bruno earned a degree cum laude in Business Administration from Università Bocconi. He attended the International Teachers Programme (ITP) at HEC, Paris and has been a Research Associate at the University of California at Berkeley, School of Business Administration.