Bruno Busacca

Curriculum Vitae

Bruno Busacca is Full Professor of the Department of Marketing at Bocconi University. He is Dean for Development and Alumni Engagement at Bocconi University.

He was Dean of SDA Bocconi School of Management from 2012 to 2016. Previously he served the School as Director of Masters Division (2009-2012), Director of Executive Education Custom Programs – Corporate Division (2004-2008) and Director of Marketing Department (1998-2003). Currently, he is Dean for Development and Alumni Engagement and member of the Rectoral Committee and the Academic Council of Bocconi University. He has been responsible of many research, educational and consulting projects with some of the most important multinational companies.

His research is focused on different areas such as consumer behavior; strategic marketing; customer value management; customer satisfaction; customer relationship management; strategic brand management; pricing.

He is the author of numerous books, chapters and articles, published in Journal of Product Innovation Management, Journal of Service Management, Journal of Business and Psychology and, also, Journal of Retailing and Consumer Services, among others. He is a member of the board of several academic journals, including Micro&Macro Marketing, International Journal of Marketing Trends, Merati e Competitività and Economia & Management. He takes part in professional /scientific committees like the Società Italiana di Management (SIMA), the Italian Marketing Society (SIM), the Italian Academy of Management (AIDEA) and the First International Network on Trust (FINT). He was also a member of the scientific committee of New Opera project (New European Wish: Operating Project for European Rail Network), funded by the European Community.

Bruno earned a Degree cum laude in Business Administration from Bocconi University. He attended the International Teachers Programme (ITP) at HEC, Paris and has been Research Associate at the University of California at Berkeley, School of Business Administration.

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