Bruno Busacca

Marketing and Sales

Biography

Latest publications

Bertoli Giuseppe, BUSACCA B., Imperato Marta Premium private label: how product value, trust and category involvement influence consumers willingness to buy Italian Journal of Marketing, 2020, vol.2-3, pp.143-161
BERTOLI GIUSEPPE, BUSACCA B., CALZETTI ALESSANDRO La sensibilità del consumatore a comportamenti aziendali eticamente scorretti Sinergie, 2020, vol.27, no. 3, pp.149-170
BERTOLI G., BUSACCA B., CHIZZOLI C. (Eds.) Customer-based view Egea, Milano, Italy, 2019
BUSACCA B., OSTILLIO M. C. Dare valore al Brand - Collana Il Management Egea, Milano, Italy, 2019
BUSACCA B., ESTES Z. C., BROTTO Luisa The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations Journal Of Business Research, 2018, vol.85, pp.396-405
BUSACCA B., BERTOLI Giuseppe, MACCIANI Alberto Brand purpose: l'esperienza di Sunlight in Indonesia Micro & Macro Marketing, 2018, no. 3, pp.481-502

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