Bruno Busacca

Marketing and Sales

Biography

Latest publications

BUSACCA B., BERTOLI G., OSTILLIO M. C. La Marca. Costruzione, Sviluppo, Valutazione Egea, Milano, Italy, 2022
OSTILLIO M. C., BUSACCA B., BERTOLI G. Lineamenti di Brand Management Egea, Milano, Italy, 2021
BERTOLI G., BUSACCA B. Brand purpose: l’impatto sociale della marca in Scritti in onore di Giuseppe Tardivo S. Bresciani, M. Viassone (Eds),Giappichelli Editore, pp.1-8, 2021
Bertoli G., BUSACCA B., Imperato M. Premium private label: how product value, trust and category involvement influence consumers willingness to buy Italian Journal of Marketing, 2020, vol.2-3, pp.143-161
BERTOLI G., BUSACCA B., CALZETTI A. La sensibilità del consumatore a comportamenti aziendali eticamente scorretti Sinergie, 2020, vol.27, no. 3, pp.149-170
BERTOLI G., BUSACCA B., CHIZZOLI C. Customer-based view Egea, Milano, Italy, 2019

Grants & Honors

Teaching Award - Graduate School - Università Commerciale Luigi Bocconi , 2021

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