Bruno Busacca

Marketing and Sales


Latest publications

Bertoli G., BUSACCA B., Imperato M. Premium private label: how product value, trust and category involvement influence consumers willingness to buy Italian Journal of Marketing, 2020, vol.2-3, pp.143-161
BERTOLI G., BUSACCA B., CALZETTI A. La sensibilità del consumatore a comportamenti aziendali eticamente scorretti Sinergie, 2020, vol.27, no. 3, pp.149-170
BERTOLI G., BUSACCA B., CHIZZOLI C. (Eds.) Customer-based view Egea, Milano, Italy, 2019
BUSACCA B., OSTILLIO M. C. Dare valore al Brand - Collana Il Management Egea, Milano, Italy, 2019
BUSACCA B., ESTES Z. C., BROTTO L. The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations Journal Of Business Research, 2018, vol.85, pp.396-405
BUSACCA B., BERTOLI G., MACCIANI A. Brand purpose: l'esperienza di Sunlight in Indonesia Micro & Macro Marketing, 2018, no. 3, pp.481-502

Grants & Honors

Teaching Award - Graduate School - Università Commerciale Luigi Bocconi , 2021

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