Armando Cirrincione is Lecturer of the Department of Marketing at Bocconi University.
His collaboration with SDA Bocconi began in 2004. He conducted numerous workshops and research projects for public and private institutions.
His research activities focus on competitive marketing strategy and digital marketing, with particular interest in marketing metrics. His main interest is analysing creative and entertainmentsindustries for their convergence with technological development.
Throughout his career, he has attended numerous international conferences and published articles on academic and professional journals. He is reviewer for journals and international conventions. He was Visiting Scholar at HEC Montreal and Solvay University Brussels. He is member of the editorial board of Finanza Marketing e Produzione. He is the head of a ten-year research project on the economic development of Italian small and medium-sized enterprises in the tertiary sector.
Armando earned a Degree in Economics from Trento University and a Ph.D. in Business Administration and Management from Bocconi University.