Comunicazione nel punto vendita e valore per il cliente

€ 600
Price (+ VAT)
On Demand


SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.



Our Visual Merchandising program concentrates on a hands-on analysis of the process of designing and managing stores with an eye to customer experience. Stores are no longer seen as “selling machines”, but they are conceived as a stimulating environment focusing on the relationship with customers to inform and inspire them.


Throughout the program you will be developing useful skills to manage marketing and sponsoring activities, as well as the planning and organization of sports events. You will analyze best practices, interact with industry specialists, and be offered opportunities to put what you have learnt into practice. Our program will present “reference models”, operational tools and insights for developing an innovative managing style for your business.



This program is part of the professional certificate in Retail Management.
For more info, click here.



Visit the italian page
Karin Zaghi

Related Articles

Companies built on customer trust
Required time 7 min
Consumi e identità digitale: le nuove sfide del marketing
Required time 5 min
Marketing strategies for optimizing big data investments
Required time 6 min