Comunicazione nel punto vendita e valore per il cliente

€ 600
Price (+ VAT)
On Demand

SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.

Our Visual Merchandising program concentrates on a hands-on analysis of the process of designing and managing stores with an eye to customer experience. Stores are no longer seen as “selling machines”, but they are conceived as a stimulating environment focusing on the relationship with customers to inform and inspire them.


Throughout the program you will be developing useful skills to manage marketing and sponsoring activities, as well as the planning and organization of sports events. You will analyze best practices, interact with industry specialists, and be offered opportunities to put what you have learnt into practice. Our program will present “reference models”, operational tools and insights for developing an innovative managing style for your business.

Visit the Italian page

Karin Zaghi

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The program explores the design and management phases of a point of sale, conceived and experienced as a relational environment focusing on the customer experience.

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