Rethinking the store in the omnichannel era

€ 500
Price (+ VAT)
On Demand

SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.

The course explores the main design and management phases of a multi-brand store designed and experienced as a relational environment centered on Customer Experience. Taking the latter's point of view, the topics covered will be related to pre-store, in-store and post store activities along a continuum that is based on a seamless circular process.

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"Ti accompagneremo lungo il processo di progettazione e gestione del punto vendita, pensato e vissuto come ambiente relazionale centrato sull’esperienza del cliente, soffermandoci sulle questioni più attuali dello store management per stimolare riflessioni, idee e, perché no, anche ripensamenti"


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Karin Zaghi

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VISUAL MERCHANDISING Comunicazione nel punto vendita e valore per il cliente
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 8 weeks
  • 4 hours
  • On Demand
  • Italian
  • 600€

The program analyzes point of sale design and management processes with an experiential approach.

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