SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
The course explores the main design and management phases of a multi-brand store designed and experienced as a relational environment centered on Customer Experience. Taking the latter's point of view, the topics covered will be related to pre-store, in-store and post store activities along a continuum that is based on a seamless circular process.
This program is part of the professional certificate in Retail Management.
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Prendere le decisioni giuste nelle strategie di commercializzazione e distribuzione di prodotti e servizi predisponendo concretamente un piano di go-to-market.
Conoscere le dinamiche, le tecniche e i ruoli del trade marketing per migliorare l’esperienza di shopping in un contesto omnicanale, valorizzare l’offerta.
