SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
The program aims at developing your competences in analyzing sales data with a simple spreadsheet, providing knowledge to create and understand reports that are objective and effective. At the end of the program you will be able to measure effectiveness and market fitness of implemented actions, rapidly identify changes in context, evaluate performance in a comparative and absolute manner as well as, last but not least, know how to communicate it all.
This program is part of the professional certificate in Personal Selling.
For more info, click here.
Per sviluppare le competenze di marketing specifiche per il business-to business e per acquisire un vantaggio sui competitor, conservandolo nel lungo periodo
Per acquisire tecniche e strumenti operativi per misurare e governare le performance di vendita.
Gestire in modo integrato e coerente una rete di vendita potenziando la capacità di prendere decisioni efficaci e sviluppando una visione strategica del sales management.
