“Managing cultural business: Avoiding Mistakes, Finding Success”, edited by Addis M. and Rurale A., Taylor and Francis (forthcoming)
“Trussardi’s art and fashion: a long-distance relationship?” in Turrini A. and Massi M. (Eds) “The art of fashion synergies, contaminations, and hybridizations between fashion brands and art.”, Palgrave, (forthcoming)
Prestini S., Mion Dalle Carbonare P., Rurale A., “In the eyes of the beholder: the case of Villa Necchi Campiglio”, Egea (Milan, 2020)
Carù A., Mion Dalle Carbonare P., Ostillio M. “The impact of technology on visitors’ immersion in art exhibitions. Evidence from the Modigliani Art Experience exhibition.” - 15th AIMAC Conference (Venice, 2019)
Teti, E., Tomasi, G., Barchitta, F., 2019. Public tax credits and the film industry: an analysis of the Italian system. Creative Industries Journal, 12(1): 48-65
Manzoni B., Caporarello L. “The paradoxes of ‘Teaming’ in the creative events industry: The case of Balich Worldwide Shows BWS, International Journal of Arts Management”
Massi, M., Mion Dalle Carbonare, P., Turrini, A. “From Maecenas to Crowd: Democratizing Fundraising in the Arts and Culture.” in Byrnes, W. J., and Brkić, A. (Eds.). “The Routledge Companion to Arts Management”, Routledge.
Massi, M., Piancatelli, C., Mion Dalle Carbonare, P. “Boosting football brands through museums: the experience of Mondo Milan” in Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations, pp. 110-128. IGI Global.
Rurale, A., "Il marketing dei conservatori" in "I conservatori di musica". Arakne editrice, 2019.
Manzoni B., Caporarello L. (2019) The paradoxes of ‘Teaming’ in the creative events industry: The case of Balich Worldwide Shows BWS, International Journal of Arts Management.
Rurale A., "Marketing in contesti artistici e culturali" in "Marketing una disciplina fantastica". EGEA, 2018
Rurale A., “The value of an artwork: sense and sensibility. A journey in the art market between the features influencing the hammer price and the necessity of the artist to build its own brand in the increasing disintermediated market” (Utrecht, 2018)
Manzoni B., Caporarello L. “Creatività ed esecuzione nei team: le buone pratiche”, Economia & Management, 5-6.
Prestini S., Giambastiani G., Rurale A., “Entertainment and Arts of the Future: challenges and opportunities of the museum market in 2050”, Bocconi University Imprvong teaching quality paper (2018).
Manzoni B., Caporarello L. (2018) Creatività ed esecuzione nei team: le buone pratiche, Economia & Management, 5-6.
Manzoni B., Caporarello L. “Managing Creative Firms Adopting a Paradox Framework: The Case of Studio Libeskind”, International Journal of Arts Management, 20(1), 54-62.
Rurale A., “Novices And Expert In Front Of Visual Arts: Does the Mediation increase the level of Immersion? Evidences From Neurosciences” - 14th AIMAC Conference (Bejing, 2017)
Rurale A., Mion Dalle Carbonare P., Turrini A. “Successful Community Outreach and Audience Development: Lincoln Centre, NYC” - 14th AIMAC Conference (Bejing, 2017)
Teti, E. Sacco, P.L. 2017. Cultura 3.0: un nuovo paradigma di creazione del valore, Economia e Management, Gennaio 2017
Manzoni B., Caporarello L. (2017), Managing Creative Firms Adopting a Paradox Framework: The Case of Studio Libeskind,International Journal of Arts Management, 20(1), 54-62.
Rurale “L’etica nel marketing” – Marketing, edited by Enrico Valdani (Milano, 2016)
Rurale A. “How to over pass the dualism between art orientation and market orientation in cultural institutions: an Italian case” – IX Congreso Docomono Iberico (San Sebastiàn, 2016)
Teti, E., Dell’Acqua, A., Etro, L., 2016. The Economic Significance of the Film Business: An empirical analysis of the Italian market, Thunderbird. International Business Review, DOI: 10.1002/tie.21879
Rurale , Visentini L., “Marketing tribes in music consumption: are fans looking for a linking value of community experiences?”, (Porto, 2015)
Carù , Cova B., Rurale A., “Claque and Cabale in Contemporary Arts Performances: An Artist brand Phenomenon”, 13th AIMAC Conference, (Aix en Provence, 2015)
Miniero , Rurale A., Addis M., “Effects of Arousal, Dominance, and Their Interaction on Pleasure in a Cultural Environment”, Psychology and Marketing, (2014)
Rurale , Solerio C., “Marketing planning for cultural institutions” (Milan, 2014)
Cuadrado , Filimon N., Kerrigan F., Rurale A. “Interpreting motives and barriers of cinema attendance. A behavioural and contextual approach” – (Cadiz, 2013)
Rurale “Marketing the Religious heritage. When faith is no more the driver” – 4th Workshop en Economìa y Gestiòn de la Cultura (Bilbao, 2012)
Rurale , Cerea E. “Haute cousine system and its cultural dimension: when chefs are the new artists.”3rd ESA Sociology of Culture Reasearch Network Mid-term Conference (Milan, 2010)
Rurale , Fugazzola M. “Consumer Immersion in House Museums.” – 3rd ESA Sociology of Culture Research Network Mid-term Conference (Milan, 2010)
Rurale, , Miniero, G., Carù, A. “Measuring Customer satisfaction in a multitarget cultural institution: evidences for “Milano per La Scala” Foundation” 10th AIMAC Conference, (Dallas, 2009)
Rurale , Miniero G. “Netnography and Zaltman Metaphor Elicitation Technique: the competence makes the difference” – Eiasm Workshop (Milan, 2009)
Addis , Carù A., Rurale A. “Consumer Immersion in Aesthetic Experiences at Arts Exhibitions: Implications for the Arts” 9th AIMAC Conference, (Valencia, 2007)