Andrea Ordanini

Marketing and Sales

Biografia

Pubblicazioni recenti

Valsesia F., Nunes J. C., ORDANINI A. I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma Organizational Behavior and Human Decision Processes, 2021, vol.165, pp.76-89
Nunes J. C., ORDANINI A., Giambastiani G. The Concept of Authenticity: What It Means to Consumers Journal of Marketing, 2021, vol.85, no. 4, pp.1-20
COLM L., ORDANINI A. Forgiare il Futuro. L'effectuation Theory e il Percorso Imprenditoriale di Loccioni Egea, Milano, Italia, 2021
COLM L., ORDANINI A. Facing Supply Chain Disruptions: Strategies to Ensure Relational Continuity in The Impact of COVID-19 on Supply Chain Management Richard Wilding (a cura di), Proud Pen, chap. 4, pp.55-72, 2021
Nijssen E. J., ORDANINI A. How important is alignment of social media use and R&D–Marketing cooperation for innovation success? Journal of Business Research, 2020, vol.116, pp.1-12
Kim C., Kannan P. K., Trusov M., ORDANINI A. Modeling Dynamics in Crowdfunding Marketing Science, 2020, vol.39, no. 2, pp.339-365

Grants & Premi

Excellence in Research Award - Università Commerciale Luigi Bocconi , 2022
Hunt/Maynard Award for the Most Significant Yearly Contribution to Marketing Theory: The Concept of Authenticity: What It Means to Consumers (with J. Nunes and G. Giambastiani) , 2022
Excellence in Research Award - Università Commerciale Luigi Bocconi , 2021
Best Paper Award, Services Marketing Track – American Marketing Association Winter Conference, Austin, TX: When Technology Hurts: Unexpected Evidence from a Multi-Method Analysis in High-Touch Services (with A. Nanni) , 2019
Excellence in Research Award - Università Commerciale Luigi Bocconi , 2019
Excellence in Teaching Innovation - PhD School - Università Commerciale Luigi Bocconi , 2019
Emerald Citation of Excellence Award for articles published in 2014: When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations. “Journal of Service Research”, (with A. Parasuraman, and G. Rubera) , 2017
“Teaching Excellence” Award - Università Commerciale Luigi Bocconi , 2016
Excellence in Research Award - Università Commerciale Luigi Bocconi , 2015
“Journal of Service Research” 2011 Best Article Award: Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis (with A. Parasuraman) , 2012
“Teaching Excellence” Award - Università Commerciale Luigi Bocconi , 2012
Best Paper Award, Overall Conference – American Marketing Association ServSig International Conferences, Porto, PT: Crowdfunding: transforming customers into investors through innovative service platforms (with M. Pizzetti, L. Miceli, and A. Parasuraman) , 2010
Best Paper Award, Research Methods Track – American Marketing Association Winter Conference, New Orleans, LO: Exploring the Power of Qualitative Comparative Analysis: A Replication and Extension of a Prior Study on Accelerating New Product Development (with E. Nijssen and F. Langerak) , 2010
Best Paper Award, Overall Conference – American Marketing Association Winter Conference, Tampa, FL: Service Innovation in The Service Dominant Logic: In Search of a Framework (with A. Parasuraman) , 2009
Best Practitioner Presentation Award Finalist - 18th Frontiers in Service Conference, University of Hawaii: A “Financial” Innovation in Promotion Services: the case of LoyaltySharesTM (with E. Philips) , 2009
Highly Commended Paper – 11th Symposium on Service Excellence in Management, Wolsfburg, GER: The Moderating Role of Customer Co-Production on the link between Service Creativity and Intention-to-buy (with G. Rubera and A. Parasuraman) , 2009
Emerald Literati Award for a Highly Commended Paper Published on the “International Journal of Production and Operation Management”: Strategic Capabilities and Internet Resources in Procurement: A Resource-Based View of B-to-B Buying Process (with G. Rubera) , 2008
Excellence in Research Award - Università Commerciale Luigi Bocconi , 2007
SDA Best Management Paper Award: Consumption Patterns, Digital Technology and Music Downloading, (with L. Molteni). “Long Range Planning” – vol.36, n.4 – 2003 (pp. 389-406) - SDA Bocconi School of Management , 2004

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