2003-2005Individual Courses, MSc Social Science Data Analysis – University of Essex, UK
1999PhD, Business Administration & Management - University of Pavia, ITA
1993Degree in Business Administration and Management, Bocconi University, ITA
Full Professor of Marketing
2011 -Full Professor - Department of Marketing, Bocconi University
2006Visiting Professor, Paul Merage Business School, University of California at Irvine. Marketing Department
2004 -2011Associate Professor - Department of Management, Bocconi University
2003Visiting Professor, Paul Merage Business School, University of California at Irvine.
2000-2004Assistant Professor - Department of Management, Bocconi University
1999-2000Post-doc position - Department of Management, Bocconi University
1997Visiting PhD student, Economics of Industry Group, London School of Economics and Political Sciences.
Tra le principali e le più recenti si ricordano:
Colm L., Ordanini, A., Parasuraman A. (2017). When Service Customers Do Not Consume in Isolation: A Typology of Customer Copresence Influence Modes (CCIMs). “Journal of Service Research”, forthcoming.
Valsesia F., Nunes, J.C., Ordanini, A. (2016). What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (but Not Liking). “Journal of Consumer Research”, 42(6), 897-914.
Ordanini, A., Nunes, J.C. (2016). From Fewer Blockbusters by More Superstars to More Blockbusters by Fewer Superstars: How Technological Innovation Has Impacted Convergence on the Music Chart. “International Journal of Research in Marketing”, 33(2), 297-313.
Rubera G., Chandrasekaran D., Ordanini A. (2016). Open Innovation, Product Portfolio Innovativeness and Firm Performance: The Dual Role of New Product Development Capabilities. "Journal of the Academy of Marketing Science”, 44(2), 166-184.
Nunes, J.C., Ordanini, A., Valsesia F. (2015). The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success. “Journal of Consumer Psychology”, 25(2), 187-199
Ordanini, A., Parasuraman, A., Rubera G. (2014). When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations. “Journal of Service Research”, 17(2), 134-149
Heijden, G.A.H. van der, Schepers, J.J.L., Nijssen, E.J., Ordanini, A. (2013). Don't fix it, make it better! : using frontline service employees to improve recovery performance. “Journal of the Academy of Marketing Science”, 41(5), 515-530.
Ordanini A., Parasuraman A. (2011). Service Innovation Viewed through a Service-Dominant-Logic Lens: A Conceptual Framework and Empirical Analysis. “Journal of Service Research”, 14, 3-23 [premiato come Best Paper JSR 2011]