Executive Master in Luxury Management | SDA Bocconi

What are the specific skills a manager needs in order to work in the luxury sector?

I believe you need a balanced right/left brain. In a environment where creativity is key to success, it is important to never stop dreaming, but also manage the dreaming. I believe culture and vision need to be paired with a strong business mindset, particularly to be able to manage the complexity of a faster and more global environment.

 

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Anna Dato - Italian
Make Up Strategic Marketing & Account Development VP Asia, Intercos

What are the specific skills of a manager who wants to work/who works in the luxury sector?

In luxury business, the best manager is the one who cares about details and is able to manage growing targets without impoverishing the brand image. The rule in luxury is avoid the double digit growth.

 

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Luca Lomazzi - Italian
Country Manager, Shiseido Cosmetici Italia Spa

“The luxury industry is full of opportunities and the psychology behind luxury product consumption is very well understood. Part of the value chain, however, is still unexploited and ripe for further improvements. Given my technical background and general managerial skills, my goal in joining EMiLUX is to strengthen my strategic and marketing understanding of the luxury world to help in the creation of additional value from idea to launch.”

Valeria Borri Brunetto - Italian
EMiLUX 2017 - 2018

“When you arrive to EMiLUX, you do not realize how close the friendships to your fellow students will become. After just a few sessions, you feel as if you have known these people for many years. The friendships and networks created with a high level of trust will endure for many years."

Henrik Björck - Swedish
EMiLUX 2017 - 2018

“I am very proud to be part of EMiLUX. It is a complete, compelling and comprehensive Master where one is surrounded by future top leaders from all luxury industries while visiting main gateway business capitals of the world. Without any doubts, EMiLUX is an amazing professional life changing experience that will position you on the top range of luxury management professionals.”

Tarek Al Hammoud - Lebanese
EMiLUX 2017 - 2018