EMiLUX and the new partnership with Cartier

An exclusive interview of Cyrille Vigneron, CEO and President of Cartier International and Gabriella Lojacono, Emilux Director at SDA Bocconi, that shares the insight of the new exclusive partnership that will host Emilux students for an entire module of the Master in Paris, where the executives of the international Maison will share their insights about crafting brand through arts and culture. We are pleased to continue to foster dialogues between the worlds of business and education.

 
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SDA Bocconi Emilux and the new partnership with Cartier
SDA Bocconi Emilux and the new partnership with Cartier
An Exciting Journey into the Luxury World

The EMiLUX is a unique opportunity to empower your career in the luxury business, also looking at it from different cultural perspectives and in different markets. 

Structure EMiLUX

2021-2022

Warm-Up | pre-courses online

Functional courses, delivered with distance learning formula, to deepen the fundamental disciplines of management and provide you with the basic tools to operate in the company and understand the logic of governance of corporate functions in the world of luxury: accounting, marketing, general management, entrepreneurship.

  • introduction to the luxury world - fundamentals
  • business modelling
  • competitive analysis
  • design thinking mindset and techniques

November 2021

January 2022

MODULE I: PARIS - CRAFTING BRANDS THROUGH ARTS AND CULTURE

  • Arts & culture
  • Luxury values and heritage
  • Brand management & analysis
  • Trends & concepts of hard luxury
  • Luxury brand communication and semiotics

 

in partnership with

7 Feb 2022

12 Feb 2022

Module II: Dubai - Go to Market

  • Doing business in Middle East
  • International growth of luxury brands
  • Retail safari
  • Retail Technology: The Greenhouse, Chaloub 
  • Buying & Merchandising location decisions and KPIs
  • Country of origin

 

Hospitality tour at Dubai Mandarin Oriental Jumeira
Retail tour at Dubai mall and design district

19 Mar 2022

24 Mar 2022

MODULE III: MILANO - VALUE CREATION IN LUXURY MARKETS

  • The changing face of the luxury landscape
  • Cultural models of brand building
  • Understanding and managing brand identity
  • The growth challenge and key dilemmas
  • Creativity in luxury
  • Business models & strategy
  • The launch of entrepreneurial projects (EP)

 

Design Thinking Project 
in collaboration with

16 May 2022

21 May 2022

Module IV: London - Approaching Customers with Luxury Services

  • The importance of storytelling
  • Digital transformation and the "connected store"
  • Fundamentals of great service
  • Understanding luxury service
  • Customer experience & recovery

 

Held in Dorchester Collection Academy
Retail tour at London department stores

20 June 2022

25 June 2022

Module V: Switzerland - Strategic Diagnosis and External Enviroment

  • Leadership seminar
  • Corporate governance in luxury companies
  • The new competitive landscape: India and Southeast Asia
  • Supply chain management & counterfeiting
  • Sustainability

 

Company visit to deepen the digitalization of operations and watch manufactory, La Chaux de Fonds and Maison des Metiers D'Art; visit at Cartier Head Quarters at Geneva to heighten the learning from commercial and retail functions and Neuchâtel.
 
Held at CEIBS, China Europe International Business School.

12 Sept 2022

16 Sept 2022

Module VI: Rome - Managing Growth and Evaluation Performance

  • Corporate valuation
  • Financing growth
  • Data sources and decision making tools
  • HR & employer branding
  • A focus on Food & Beverage and Fashion 

 

Study tour in Tuscany and Rome

17 Oct 2022

22 Oct 2022

Module VII: Milano - New Frontiers & Looking Ahead

  • Social media & CRM in luxury
  • Luxury trademarks & design
  • New technologies (AI, augmented reality,..)
  • The future of luxury industries
  • A focus on Yatching, Beauty, Design, Automotive

 

Luxury tour automotive + Design and Beauty Tour

14 Nov 2022

19 Nov 2022

Final graduation ceremony

19 November 2022

Learning Model

Each course will start with a face-to-face residential session, continue online, and end with an exam in another face-to-face session. The first two modules are devoted to core courses that ensure a solid, common base. Other modules are dedicated to advanced courses.

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