An Exciting Journey into the Luxury World
The EMiLUX is a unique opportunity to empower your career in the luxury business, also looking at it from different cultural perspectives and in different markets.
Structure EMiLUX
2021-2022
Program
EMiLUX and the new partnership with Cartier
An exclusive interview of Cyrille Vigneron, CEO and President of Cartier International and Gabriella Lojacono, Emilux Director at SDA Bocconi, that shares the insight of the new exclusive partnership that will host Emilux students for an entire module of the Master in Paris, where the executives of the international Maison will share their insights about crafting brand through arts and culture. We are pleased to continue to foster dialogues between the worlds of business and education.
Watch the Video
Warm-Up | pre-courses online
Functional courses, delivered with distance learning formula, to deepen the fundamental disciplines of management and provide you with the basic tools to operate in the company and understand the logic of governance of corporate functions in the world of luxury: accounting, marketing, general management, entrepreneurship.
- introduction to the luxury world - fundamentals
- business modelling
- competitive analysis
- design thinking mindset and techniques
November 2021
January 2022
MODULE I: PARIS - CRAFTING BRANDS THROUGH ARTS AND CULTURE
- Arts & culture
- Luxury values and heritage
- Brand management & analysis
- Trends & concepts of hard luxury
- Luxury brand communication and semiotics
in partnership with
7 Feb 2022
12 Feb 2022
Module II: Dubai - Go to Market
- Doing business in Middle East
- International growth of luxury brands
- Retail safari
- Retail Technology: The Greenhouse, Chaloub
- Buying & Merchandising location decisions and KPIs
- Country of origin
Hospitality tour at Dubai Mandarin Oriental Jumeira
Retail tour at Dubai mall and design district
Retail tour at Dubai mall and design district
19 Mar 2022
24 Mar 2022
MODULE III: MILANO - VALUE CREATION IN LUXURY MARKETS
- The changing face of the luxury landscape
- Cultural models of brand building
- Understanding and managing brand identity
- The growth challenge and key dilemmas
- Creativity in luxury
- Business models & strategy
- The launch of entrepreneurial projects (EP)
Design Thinking Project
16 May 2022
21 May 2022
Module IV: London - Approaching Customers with Luxury Services
- The importance of storytelling
- Digital transformation and the "connected store"
- Fundamentals of great service
- Understanding luxury service
- Customer experience & recovery
Held in Dorchester Collection Academy
Retail tour at London department stores
20 June 2022
25 June 2022
Module V: Switzerland - Strategic Diagnosis and External Enviroment
- Leadership seminar
- Corporate governance in luxury companies
- The new competitive landscape: India and Southeast Asia
- Supply chain management & counterfeiting
- Sustainability
Company visit to deepen the digitalization of operations and watch manufactory, La Chaux de Fonds and Maison des Metiers D'Art; visit at Cartier Head Quarters at Geneva to heighten the learning from commercial and retail functions and Neuchâtel.
Held at CEIBS, China Europe International Business School.
12 Sept 2022
16 Sept 2022
Module VI: Rome - Managing Growth and Evaluation Performance
- Corporate valuation
- Financing growth
- Data sources and decision making tools
- HR & employer branding
- A focus on Food & Beverage and Fashion
Study tour in Tuscany and Rome
17 Oct 2022
22 Oct 2022
Module VII: Milano - New Frontiers & Looking Ahead
- Social media & CRM in luxury
- Luxury trademarks & design
- New technologies (AI, augmented reality,..)
- The future of luxury industries
- A focus on Yatching, Beauty, Design, Automotive
Luxury tour automotive + Design and Beauty Tour
14 Nov 2022
19 Nov 2022
Final graduation ceremony
19 November 2022
Learning Model
Each course will start with a face-to-face residential session, continue online, and end with an exam in another face-to-face session. The first two modules are devoted to core courses that ensure a solid, common base. Other modules are dedicated to advanced courses.
Meet The EMiLUX
See allevents
SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.