An Exciting Journey into the Luxury World
The EMiLUX is a unique opportunity to empower your career in the luxury business, also looking at it from different cultural perspectives and in different markets.
Structure EMiLUX
7th Edition 2023-2024
Program
EMiLUX and the new partnership with Cartier
An exclusive interview of Cyrille Vigneron, CEO and President of Cartier International and Gabriella Lojacono, Emilux Director at SDA Bocconi, that shares the insight of the new exclusive partnership that will host Emilux students for an entire module of the Master in Paris, where the executives of the international Maison will share their insights about crafting brand through arts and culture. We are pleased to continue to foster dialogues between the worlds of business and education.
Watch the Video
ONLINE WARM-UP & START OF THE MASTER
- PRE-COURSES
- ACCOUNTING
- MARKETING
- GENERAL MANAGEMENT, ENTREPRENEURSHIP
- INTRODUCTION TO THE LUXURY WORLD FUNDAMENTALS
ONLINE START OF THE MASTER
11 December 2023
Nov 2023
Dec 2023
MODULE I: PARIS - CRAFTING BRANDS THROUGH ARTS AND CULTURE*
- ARTS & CULTURE
- LUXURY VALUES AND HERITAGE
- BRAND MANAGEMENT & ANALYSIS
- TRENDS & CONCEPTS OF HARD LUXURY
- LUXURY BRAND COMMUNICATION AND SEMIOTICS
- INNOVATION TYPOLOGIES IN LUXURY
- AUTHENTICITY
- CULTURAL MODELS OF BRAND BUILDING
- UNDERSTANDING AND MANAGING BRAND IDENTITY
*Held at Cartier
in partnership with 
29 Jan 2024
2 Feb 2024
MODULE II: MILANO - VALUE CREATION IN LUXURY MARKETS
- BUSINESS MODELLING
- COMPETITIVE ANALYSIS
- THE CHANGING FACE OF THE LUXURY LANDSCAPE
- THE GROWTH CHALLENGE AND KEY DILEMMAS
- BUSINESS MODELS & STRATEGY
- THE LAUNCH OF ENTREPRENEURIAL PROJECTS (EPS)
- DESIGN THINKING MINDSET & TECHNIQUES
LUXURY TOUR AUTOMOTIVE - MOTOR VALLEY
DESIGN THINKING PROJECT WITH ILLY
11 Mar 2024
16 Mar 2024
Module III: Dubai - GO TO MARKET*
- DOING BUSINESS IN MIDDLE EAST
- RETAIL TECHNOLOGY: THE GREENHOUSE, CHALHOUB
- INTERNATIONAL GROWTH OF LUXURY BRANDS
- RETAIL SAFARI
- BUYING & MERCHANDISING LOCATION DECISIONS AND KPIS
- COUNTRY OF ORIGIN
* Held at Mandarin Oriental Jumeira
HOSPITALITY TOUR AT DUBAI MANDARIN ORIENTAL JUMEIRA
RETAIL TOUR AT DUBAI MALL AND DESIGN DISTRICT
15 Apr 2024
19 Apr 2024
Module IV: London - APPROACHING CUSTOMERS WITH LUXURY SERVICES IN HOSPITALITY*
- THE IMPORTANCE OF STORYTELLING
- FUNDAMENTALS OF GREAT SERVICE
- UNDERSTANDING LUXURY SERVICE
- CUSTOMER EXPERIENCE
* Held at Dorchester Collection Academy
3 Jun 2024
8 Jun 2024
Module V: LOS ANGELES & SILICON VALLEY - DIGITAL STRATEGIES, CLIENTELING AND CRM
- SOCIAL MEDIA & CRM IN LUXURY
- LUXURY TRADEMARKS & DESIGN
- NEW TECHNOLOGIES (AI, AUGMENTED REALITY, ETC)
- DIGITAL TRANSFORMATION AND THE “CONNECTED STORE”
- DATA PLATFORM STRATEGIES
- EXPERIENCE MANAGEMENT
- CUSTOMER ACQUISITION AND MARKETING
- COMPETING IN THE METAVERSE
- DATA SOURCES AND DECISION MAKING TOOLS
22 Jul 2024
26 Jul 2024
Module VI: LAUSANNE - F&B MANAGEMENT AND SUPPLY CHAIN IN LUXURY*
- STRUCTURE OF F&B SECTOR (CUSTOMER SEGMENTATION, DISTRIBUTION CHANNELS, OPERATING MODELS AND COMPETITON)
- DRIVERS AND TRENDS (DIGITALIZATION, SUSTAINABILITY AND CUSTOMIZATION)
- HOW TO INNOVATE IN F&B BUSINESS AND SETUP NEW VENTURES
- F&B ECONOMICS
- FOOD SERVICE QUALITY AND DESIGN
- SUPPLY CHAIN MANAGEMENT & COUNTERFEITING
* Held at EHL Hospitality Business School
WATCHES & JEWELLERY STUDY TOUR IN SWITZERLAND
16 Sep 2024
20 Sep 2024
Module VII: Roma - MANAGING GROWTH AND EVALUATING PERFORMANCE
- CORPORATE VALUATION METHODOLOGIES
- FINANCING GROWTH
- IDENTIFICATION OF THE "FAIR VALUE"
- M&As IN LUXURY
- WHY CASH FLOWS MATTER
- FINANCIAL MODELS OF LUXURY BRANDS
STUDY TOUR: FROM ROME TO FLORENCE
4 Nov 2024
8 Nov 2024
VENETO STUDY TOUR: DISCOVERING THE BEAUTIES OF THE ITALIAN NORTH-EAST*
* Not included in the fee of the master
12 Dec 2024
13 Dec 2024
Module VIII: Milano - LEADING SUSTAINABLE TRANSFORMATION IN LUXURY BRANDS PERFORMANCE
- WHAT IS CORPORATE SUSTAINABILITY: acquiring the basic knowledge of the ESG world and understanding the main ESG metrics, measurements and ratings
- CIRCULARITY AND INNOVATIVE BUSINESS MODELS
- A STRATEGIC VIEW OF SUSTAINABILITY FOR LUXURY COMPANIES
- DESIGN FOR SUSTAINABILITY IN LUXURY INDUSTRY
- SUSTAINABILITY CHALLENGES
- HR & EMPLOYER BRANDING
SUSTAINABLE DESIGN AND BEAUTY TOUR: CIRCULAR TEXTILE VALLEY & COSMETIC VALLEY
16 Dec 2024
20 Dec 2024
EPS PRESENTATION AND FINAL GRADUATION CEREMONY
20 Dec 2024
Learning Model
Each course will start with a face-to-face residential session, continue online, and end with an exam in another face-to-face session. The first two modules are devoted to core courses that ensure a solid, common base. Other modules are dedicated to advanced courses.
Meet The EMiLUX
See allevents
SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.