Executive Master in Luxury Management | SDA Bocconi

EMiLUX Class

Creating resilient organizations in Luxury
EMiLUX Class - Creating resilient organizations in Luxury
EMiLUX Class - Creating resilient organizations in Luxury
An Exciting Journey into the Luxury World

The EMiLUX is a unique opportunity to empower your career in the luxury business, also looking at it from different cultural perspectives and in different markets. 

Structure EMiLUX


Warm-Up | pre-courses online

Functional courses, delivered with distance learning formula, to deepen the fundamental disciplines of management and provide you with the basic tools to operate in the company and understand the logic of governance of corporate functions in the world of luxury: accounting, marketing, general management, entrepreneurship.

  • introduction to the luxury world - fundamentals
  • business modelling
  • competitive analysis
  • design thinking mindset and techniques

November 2021

January 2022

Module I: Milano - Value Creation in Luxury Markets

  • The changing face of the luxury landscape
  • Cultural models of brand building
  • Understanding and managing brand identity
  • The growth challenge and key dilemmas
  • Creativity in luxury
  • Business models & strategy
  • The launch of entrepreneurial projects (EP)


Design Thinking Project 
in collaboration with

7 Feb 2022

11 Feb 2022

Module II: Dubai - Go to Market

  • Doing business in Middle East
  • International growth of luxury brands
  • Retail safari
  • Retail Technology: The Greenhouse, Chaloub 
  • Buying & Merchandising location decisions and KPIs
  • Country of origin


Hospitality tour at Dubai Mandaring Oriental Jumeira
Retail tour at Dubai mall and design district

19 Mar 2022

24 Mar 2022

Module III: Paris - Crafting Brands through Arts and Culture

  • Arts & culture
  • Luxury values and heritage
  • Brand management & analysis
  • Trends & concepts of hard luxury
  • Luxury brand communication and semiotics


Company visit to deepen the digitalization of operations and watch manufactory at Cartier Watches, La Chaux de Fonds and Maison des Metiers D'Art , and visit at Cartier Head Quarters at Geneva to heighten the learning from commercial and retail functions.

in partnership with

16 May 2022

21 May 2022

Module IV: London - Approaching Customers with Luxury Services

  • The importance of storytelling
  • Digital transformation and the "connected store"
  • Fundamentals of great service
  • Understanding luxury service
  • Customer experience & recovery


Held in Dorchester Collection Academy
Retail tour at London department stores

20 June 2022

25 June 2022

Module V: Mumbai - Strategic Diagnosis and External Enviroment

  • Leadership seminar
  • Corporate governance in luxury companies
  • The new competitive landscape: India and Southeast Asia
  • Supply chain management & counterfeiting
  • Sustainability


Deep dive into Indian luxury.

Held at SDA Bocconi Asia Center.

12 Sept 2022

17 Sept 2022

Module VI: Rome - Managing Growth and Evaluation Performance

  • Corporate valuation
  • Financing growth
  • Data sources and decision making tools
  • HR & employer branding
  • A focus on Food & Beverage and Fashion 


Study tour in Tuscany and Rome

17 Oct 2022

21 Oct 2022

Module VII: Milano - New Frontiers & Looking Ahead

  • Social media & CRM in luxury
  • Luxury trademarks & design
  • New technologies (AI, augmented reality,..)
  • The future of luxury industries
  • A focus on Yatching, Beauty, Design, Automotive


Luxury tour automotive + Design and Beauty Tour

14 Nov 2022

18 Nov 2022

Final graduation ceremony

November 2022

Learning Model

Each course will start with a face-to-face residential session, continue online, and end with an exam in another face-to-face session. The first two modules are devoted to core courses that ensure a solid, common base. Other modules are dedicated to advanced courses.

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General Information, Orientation Meeting, Skype chat

Meet The EMiLUX
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SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.