An Exciting Journey into the Luxury World
The EMiLUX is a unique opportunity to empower your career in the luxury business, also looking at it from different cultural perspectives and in different markets.
Structure
2020-2021
Program
Module I: Milano - Value Creation in Luxury Markets
- The changing face of the luxury landscape
- Cultural models of brand building
- Understanding and managing brand identity
- The growth challenge and key dilemmas
- Creativity in luxury
- Business models & strategy
Design Thinking Project
19 Oct 2020
24 Oct 2020
Module II: Rome- Managing Growth and Evaluation Performance
- Corporate valuation
- Financing growth
- Data sources and decision making tools
- HR & employer branding
- The launch of entrepreneurial projects (eps)
Study tour in Tuscany and Rome
14 Dec 2020
19 Dec 2020
Module III: Dubai - Go To Market
- Doing business in middle east
- International growth of luxury brands
- Retail safari
- Buying & merchandising
- Location decisions and KPIs
- Country of origin
Hospitality & Retail Tour in Dubai
Held in AUD, American University in Dubai
6 Feb 2021
11 Feb 2021
Module IV: London - Approaching Customers with Luxury Services
- The importance of storytelling
- Digital transformation and the “connected store”
- Luxury brand communication and semiotics
- Approaching customers in luxury service
- Fundamentals of great service
- Understanding luxury service
- Customer experience & recovery
Held in Dorchester Collection Academy
22 Mar 2021
27 Mar 2021
Module V: Paris - Crafting brands through arts and culture
[Dates To Be Confirmed]
- Arts & culture
- Luxury values and heritage
- Brand management & analysis
- Trends & concepts of hard luxury
17 May 2021
22 May 2021
Module VI: Mumbai - Strategic diagnosis and external enviroment
- Leadership seminar
- Corporate governance in luxury companies
- The new competitive landscape: India and Southeast Asia
- Supply chain management & counterfeiting
- Sustainability
Deep dive into Indian luxury
13 Sept 2021
18 Sept 2021
Module VII: Milano - NEW FRONTIERS & LOOKING AHEAD
- Social media & CRM in luxury
- Luxury trademarks & design
- New technologies (AI, augmented reality,..)
- The future of luxury industries
Design & Beauty Tour
EPs presentation and Graduation
15 Nov 2021
20 Nov 2021
Learning Model
Each course will start with a face-to-face residential session, continue online, and end with an exam in another face-to-face session. The first two modules are devoted to core courses that ensure a solid, common base. Other modules are dedicated to advanced courses.
Meet The EMiLUX
See allevents
SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.