An Exciting Journey into the Luxury World
The EMiLUX is a unique opportunity to empower your career in the luxury business, also looking at it from different cultural perspectives and in different markets.
Structure
2021
Program
Module I: Milano - Value Creation in Luxury Markets
- The changing face of the luxury landscape
- Cultural models of brand building
- Understanding and managing brand identity
- The growth challenge and key dilemmas
- Creativity in luxury
- Business models & strategy
- The launch of entrepreneurial projects (eps)
Design Thinking Project
in collaboration with
8 Feb 2021
13 Feb 2021
Module II: Dubai - Go to Market
- Doing business in Middle East
- International growth of luxury brands
- Retail safari
- Retail Technology: The Greenhouse, Chaloub
- Buying & Merchandising location decisions and KPIs
- Country of origin
Hospitality & Retail Tour in Dubai
Held in AUD, American University in Dubai
22 Mar 2021
27 Mar 2021
Module III: Rome - Managing Growth and Evaluation Performance
- Corporate valuation
- Financing growth
- Data sources and decision making tools
- HR & employer branding
- A focus on Food & Beverage and Fashion
Study tour in Tuscany and Rome
19 Apr 2021
24 Apr 2021
Module IV: Paris - Crafting Brands through Arts and Culture
- Arts & culture
- Luxury values and heritage
- Brand management & analysis
- Trends & concepts of hard luxury
- Luxury brand communication and semiotics
in partnership with
17 May 2021
22 May 2021
Module V: London - Approaching Customers with Luxury Services
- The importance of storytelling
- Digital transformation and the "connected store"
- Fundamentals of great service
- Understanding luxury service
- Customer experience & recovery
Held in Dorchester Collection Academy
21 June 2021
26 June 2021
Module VI: Mumbai - Strategic Diagnosis and External Enviroment
- Leadership seminar
- Corporate governance in luxury companies
- The new competitive landscape: India and Southeast Asia
- Supply chain management & counterfeiting
- Sustainability
Deep dive into Indian luxury
13 Sept 2021
18 Sept 2021
Module VII: Milano - New Frontiers & Looking Ahead
- Social media & CRM in luxury
- Luxury trademarks & design
- New technologies (AI, augmented reality,..)
- The future of luxury industries
- A focus on yatching
Design & Beauty Tour
EPs presentation and Graduation
15 Nov 2021
19 Nov 2021
Learning Model
Each course will start with a face-to-face residential session, continue online, and end with an exam in another face-to-face session. The first two modules are devoted to core courses that ensure a solid, common base. Other modules are dedicated to advanced courses.
Meet The EMiLUX
See allevents
SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.