An Exciting Journey into the Luxury World
The EMiLUX is a unique opportunity to empower your career in the luxury business, also looking at it from different cultural perspectives and in different markets.
EMiLUX Structure
9th Edition 2026-2027
Program
EMiLUX and the new partnership with Cartier
An exclusive interview of Cyrille Vigneron, Chairman of Cartier Culture and Philanthropy, and Gabriella Lojacono, Emilux Director at SDA Bocconi, that shares the insight of the new exclusive partnership that will host Emilux students for an entire module of the Master in Paris, where the executives of the international Maison will share their insights about crafting brand through arts and culture. We are pleased to continue to foster dialogues between the worlds of business and education.
ONLINE PRE-COURSES ON FUNDAMENTALS OF MANAGEMENT (non-mandatory)
- Accounting
- Marketing
- Operations Management
- Business Strategy
ONLINE START OF THE MASTER
12 January 2026
ONLINE WARM UP WITH THE DIRECTOR
19 January 2026
Distance learning on introduction to the luxury world fundamentals.
Jan 2026
MODULE I: PARIS - CRAFTING BRANDS THROUGH ARTS AND CULTURE
- ARTS & CULTURE
- LUXURY VALUES AND HERITAGE
- BRAND MANAGEMENT & ANALYSIS
- TRENDS & CONCEPTS OF HARD LUXURY
- LUXURY BRAND COMMUNICATION AND SEMIOTICS
- INNOVATION TYPOLOGIES IN LUXURY
- AUTHENTICITY
- CULTURAL MODELS OF BRAND BUILDING
- UNDERSTANDING AND MANAGING BRAND IDENTITY
Held at the Cartier premises in Paris.
INTRO WEEKEND dedicated to exclusive visits to Cartier Archives, Dior Heritage and Musée du Louvre's Galerie d'Apollon
in partnership with 
23 Jan 2026
30 Jan 2026
MODULE II: MILANO - VALUE CREATION IN LUXURY MARKETS
- BUSINESS MODELLING
- COMPETITIVE ANALYSIS
- THE CHANGING FACE OF THE LUXURY LANDSCAPE
- THE GROWTH CHALLENGE AND KEY DILEMMAS
- BUSINESS MODELS & STRATEGY
- DESIGN THINKING MINDSET & TECHNIQUES
BEHIND THE SCENES: RETAIL AND HOTEL SHADOWING DAY
Candidates spend 1 day in retail stores and hotels to gain insights into processes, including those behind the scenes.
Design Thinking Project with Illy
16 Mar 2026
21 Mar 2026
Module III: Dubai - GO TO MARKET
- DOING BUSINESS IN MIDDLE EAST
- RETAIL TECHNOLOGY: THE GREENHOUSE, CHALHOUB
- INTERNATIONAL GROWTH OF LUXURY BRANDS
- RETAIL SAFARI
- BUYING & MERCHANDISING
- LOCATION DECISIONS AND KPIS
- THE RELEVANCE AND MULTIFACETED NATURE OF COUNTRY OF ORIGIN
Held at Mandarin Oriental Jumeira
RETAIL TOUR at Dubai Mall
11 May 2026
15 May 2026
IN DISTANCE LEARNING: THE LAUNCH OF ENTREPRENEURIAL PROJECTS (EPs)
Business Plan and Strategy Planning
Jun 2026
Module IV: LOS ANGELES & SILICON VALLEY - DIGITAL TRANSFORMATION, CLIENTELING AND CRM
- SOCIAL MEDIA & CRM IN LUXURY
- LUXURY TRADEMARKS & DESIGN
- NEW TECHNOLOGIES (AI, AUGMENTED REALITY, ETC)
- DIGITAL TRANSFORMATION AND THE “CONNECTED STORE”
- DATA PLATFORM STRATEGIES
- EXPERIENCE MANAGEMENT
- CUSTOMER ACQUISITION AND MARKETING
- COMPETING IN THE METAVERSE
- DATA SOURCES AND DECISION MAKING TOOLS
- AI TO EXTRACT VALUE FROM CUSTOMER DATA AND SUPPORT ONE TO ONE CRM
Held at USC - University of Southern California.
SILICON VALLEY STUDY TOUR (2 days of visits to the headquarters of Meta, Google, Salesforce and more)
20 Jul 2026
24 Jul 2026
Module V: LAUSANNE - F&B MANAGEMENT AND SUPPLY CHAIN IN LUXURY
- STRUCTURE OF F&B SECTOR (CUSTOMER SEGMENTATION, DISTRIBUTION CHANNELS, OPERATING MODELS AND COMPETITON)
- DRIVERS AND TRENDS (DIGITALIZATION, SUSTAINABILITY AND CUSTOMIZATION)
- HOW TO INNOVATE IN F&B BUSINESS AND SETUP NEW VENTURES
- F&B ECONOMICS
- FOOD SERVICE QUALITY AND DESIGN
- SUPPLY CHAIN MANAGEMENT & COUNTERFEITING
Held at EHL Hospitality Business School
WATCHES & JEWELLERY STUDY TOUR IN SWITZERLAND
14 Sep 2026
18 Sep 2026
Module VI: Roma - MANAGING GROWTH AND EVALUATING PERFORMANCE
- CORPORATE VALUATION METHODOLOGIES
- FINANCING GROWTH
- IDENTIFICATION OF THE "FAIR VALUE"
- M&As IN LUXURY
- WHY CASH FLOWS MATTER
- FINANCIAL MODELS OF LUXURY BRANDS
STUDY TOUR: from Rome to Florence
9 Nov 2026
13 Nov 2026
Module VII: London - LEADING SUSTAINABLE TRANSFORMATION IN LUXURY BRANDS AND MANAGING LUXURY SERVICES
- CIRCULARITY AND INNOVATIVE BUSINESS MODELS
- A STRATEGIC VIEW OF SUSTAINABILITY FOR LUXURY COMPANIES
- DESIGN FOR SUSTAINABILITY IN LUXURY INDUSTRY
- SUSTAINABILITY CHALLENGES
- THE IMPORTANCE OF STORYTELLING
- FUNDAMENTALS OF GREAT SERVICE
- UNDERSTANDING LUXURY SERVICE
- CUSTOMER EXPERIENCE
- HOSPITALITY PERFORMANCE IMPROVEMENT CASE STUDY WORKSHOP
Held at Dorchester Collection Academy
1 Feb 2027
6 Feb 2027
VENETO STUDY TOUR: discovering the beauties of the Italian North-East
Not included in the fee of the Master
March 2027
Module VIII: Milano - NEW FRONTIERS & LOOKING AHEAD
- CRAFTING THE PERFECT MERGER: THE STRUCTURE OF AN M&A PROCESS IN THE LUXURY SECTOR
- NORTH ASIA AND THE FUTURE OF LUXURY CONSUMPTION
- CHINESE SUPERAPPS AND ITS IMPACT ON CLIENTELING
- TRAVEL RETAIL AND OFFSHORE LUXURY CONSUMPTION
- E-TAILERS, HYBRID PLAYERS AND MARKETPLACES: BUSINESS MODELS AND ECONOMIC PERFORMANCE
- MARTECH AND ANALYTICS
- SHAPING THE FUTURE OF LUXURY: INNOVATION, INVESTMENT, AND VISION IN A CHANGING LANDSCAPE
- THE NEW ERA OF CLIENTELING
MOTOR VALLEY TOUR
EPs INDIVIDUAL REFLECTION PAPERS, SUPERVISED BY FACULTY TUTORS
EPs FINAL PRESENTATION
15 Mar 2027
19 Mar 2027
GRADUATION CEREMONY
20 Mar 2027
A final written exam will be conducted at the conclusion of each face-to-face module to evaluate learning outcomes.
SDA Bocconi reserves the right to make any changes to the contents of the program (curriculum, courses and schedule).
Learning Model
Each course will start with a face-to-face residential session, continue online, and end with an exam in another face-to-face session. The first two modules are devoted to core courses that ensure a solid, common base. Other modules are dedicated to advanced courses.
Business Ethics & Diversity, Equity and Inclusion Online Seminar
A mandatory Diversity, Equity, and Inclusion course and exam will be integrated into the Program Curriculum.
Meet The EMiLUX
See allevents
SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.