Executive Master in Luxury Management | SDA Bocconi

EMiLUX Class

Creating resilient organizations in Luxury
EMiLUX Class - Creating resilient organizations in Luxury
EMiLUX Class - Creating resilient organizations in Luxury
An Exciting Journey into the Luxury World

The EMiLUX is a unique opportunity to empower your career in the luxury business, also looking at it from different cultural perspectives and in different markets. 



Module I: Milano - Value Creation in Luxury Markets

  • The changing face of the luxury landscape
  • Cultural models of brand building
  • Understanding and managing brand identity
  • The growth challenge and key dilemmas
  • Creativity in luxury
  • Business models & strategy
  • The launch of entrepreneurial projects (eps)


Design Thinking Project 
in collaboration with

8 Feb 2021

13 Feb 2021

Module II: Dubai - Go to Market

  • Doing business in Middle East
  • International growth of luxury brands
  • Retail safari
  • Retail Technology: The Greenhouse, Chaloub 
  • Buying & Merchandising location decisions and KPIs
  • Country of origin


Hospitality & Retail Tour in Dubai
Held in AUD, American University in Dubai

20 Mar 2021

25 Mar 2021

Module III: Rome - Managing Growth and Evaluation Performance

  • Corporate valuation
  • Financing growth
  • Data sources and decision making tools
  • HR & employer branding
  • A focus on Food & Beverage and Fashion 


Study tour in Tuscany and Rome

19 Apr 2021

24 Apr 2021

Module IV: Paris - Crafting Brands through Arts and Culture

  • Arts & culture
  • Luxury values and heritage
  • Brand management & analysis
  • Trends & concepts of hard luxury
  • Luxury brand communication and semiotics


in partnership with

17 May 2021

22 May 2021

Module V: London - Approaching Customers with Luxury Services

  • The importance of storytelling
  • Digital transformation and the "connected store"
  • Fundamentals of great service
  • Understanding luxury service
  • Customer experience & recovery


Held in Dorchester Collection Academy

21 June 2021

26 June 2021

Module VI: Mumbai - Strategic Diagnosis and External Enviroment

  • Leadership seminar
  • Corporate governance in luxury companies
  • The new competitive landscape: India and Southeast Asia
  • Supply chain management & counterfeiting
  • Sustainability


Deep dive into Indian luxury

13 Sept 2021

18 Sept 2021

Module VII: Milano - New Frontiers & Looking Ahead

  • Social media & CRM in luxury
  • Luxury trademarks & design
  • New technologies (AI, augmented reality,..)
  • The future of luxury industries
  • A focus on yatching


Design & Beauty Tour
EPs presentation and Graduation

15 Nov 2021

19 Nov 2021

Learning Model

Each course will start with a face-to-face residential session, continue online, and end with an exam in another face-to-face session. The first two modules are devoted to core courses that ensure a solid, common base. Other modules are dedicated to advanced courses.

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General Information, Orientation Meeting, Skype chat

Meet The EMiLUX
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SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.