Executive Master in Luxury Management | SDA Bocconi

EMiLUX Class

Creating resilient organizations in Luxury
EMiLUX Class - Creating resilient organizations in Luxury
EMiLUX Class - Creating resilient organizations in Luxury
An Exciting Journey into the Luxury World

The EMiLUX is a unique opportunity to empower your career in the luxury business, also looking at it from different cultural perspectives and in different markets. You will learn from two top business schools, recognized as leaders in luxury education: SDA Bocconi School of Management and ESSEC Business School.


3rd edition 2019-2020

Module I: Paris - Foundations of Luxury

  • The changing face of the luxury landscape
  • Cultural models of brand building
  • Understanding and managing brand identity
  • Managing brand consistency and business objectives
  • History and evolution of art and cultural heritage

Luxury Tour in Champagne

14 Oct 2019

19 Oct 2019

Module II: Milano - Value Creation in Luxury Markets

Value Creation in Luxury Markets


  • Designing and executing luxury strategies
  • Innovation and luxury products ideation
  • CSR in luxury companies
  • Pricing and merchandising plan
  • Corporate Valuation


Italian Luxury Tour

9 Dec 2019

14 Dec 2019

Module III: Dubai - Going To Market

Going To Market


  • Doing business in the Middle East
  • International growth of luxury brands
  • Retail: Location and retail merchandising


Luxury Tour in Dubai

8 Feb 2020

13 Feb 2020

Module IV: Mumbai - Strategic Diagnosis and Business Opportunities

  • Leadership seminar
  • Corporate governance in luxury companies
  • Strategic analysis and planning in luxury industries
  • New competitive landscapes: India and Southeast Asia


Deep dive into Indian Luxury

30 Mar 2020

4 Apr 2020

Module V: Paris - Advanced Luxury Retail Management

  • Management of heritage brand, revitalization, heritage store
  • Digital transformation and the “connected store”
  • Crafting and managing the experience of luxury
  • Luxury brand communication and semiotics


Retail Safari in Paris

22 June 2020

27 June 2020

Module VI: Singapore - Expansion in New Luxury Markets

  • The role of emerging markets in the luxury industry
  • Emerging markets luxury brands
  • Managing the challenges of multi-brand conglomerates
  • Asian consumer behavior & experience management


Retail Tour in Singapore

7 Sept 2020

12 Sept 2020

Module VII: Milano - Structuring and Managing the Value Chain

  • Operations strategy and counterfeiting
  • Luxury marketing & CRM
  • Luxury trademarks & design
  • Luxury market access: cross-border tariffs and regulation


16 Nov 2020

21 Nov 2020

Learning Model

Each course will start with a face-to-face residential session, continue online, and end with an exam in another face-to-face session. The first two modules are devoted to core courses that ensure a solid, common base. Other modules are dedicated to advanced courses.

Read more
Got questions?
Request information

General Information, Orientation Meeting, Skype chat

Meet The EMiLUX
See all

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.