EMiLUX and the new partnership with Cartier

An exclusive interview of Cyrille Vigneron, CEO and President of Cartier International and Gabriella Lojacono, Emilux Director at SDA Bocconi, that shares the insight of the new exclusive partnership that will host Emilux students for an entire module of the Master in Paris, where the executives of the international Maison will share their insights about crafting brand through arts and culture. We are pleased to continue to foster dialogues between the worlds of business and education.

 
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SDA Bocconi Emilux and the new partnership with Cartier
SDA Bocconi Emilux and the new partnership with Cartier
An Exciting Journey into the Luxury World

The EMiLUX is a unique opportunity to empower your career in the luxury business, also looking at it from different cultural perspectives and in different markets. 

Structure EMiLUX

7th Edition 2023-2024

ONLINE WARM-UP & START OF THE MASTER

  • PRE-COURSES
  • ACCOUNTING
  • MARKETING
  • GENERAL MANAGEMENT, ENTREPRENEURSHIP
  • INTRODUCTION TO THE LUXURY WORLD FUNDAMENTALS

 

ONLINE START OF THE MASTER
11 December 2023

Nov 2023

Dec 2023

MODULE I: PARIS - CRAFTING BRANDS THROUGH ARTS AND CULTURE*

  • ARTS & CULTURE
  • LUXURY VALUES AND HERITAGE
  • BRAND MANAGEMENT & ANALYSIS
  • TRENDS & CONCEPTS OF HARD LUXURY
  • LUXURY BRAND COMMUNICATION AND SEMIOTICS
  • INNOVATION TYPOLOGIES IN LUXURY
  • AUTHENTICITY
  • CULTURAL MODELS OF BRAND BUILDING
  • UNDERSTANDING AND MANAGING BRAND IDENTITY

 

*Held at Cartier


in partnership with

29 Jan 2024

2 Feb 2024

MODULE II: MILANO - VALUE CREATION IN LUXURY MARKETS

  • BUSINESS MODELLING
  • COMPETITIVE ANALYSIS
  • THE CHANGING FACE OF THE LUXURY LANDSCAPE
  • THE GROWTH CHALLENGE AND KEY DILEMMAS
  • BUSINESS MODELS & STRATEGY
  • THE LAUNCH OF ENTREPRENEURIAL PROJECTS (EPS)
  • DESIGN THINKING MINDSET & TECHNIQUES

 

LUXURY TOUR AUTOMOTIVE - MOTOR VALLEY

DESIGN THINKING PROJECT WITH ILLY

 

11 Mar 2024

16 Mar 2024

Module III: Dubai - GO TO MARKET*

  • DOING BUSINESS IN MIDDLE EAST
  • RETAIL TECHNOLOGY: THE GREENHOUSE, CHALHOUB
  • INTERNATIONAL GROWTH OF LUXURY BRANDS
  • RETAIL SAFARI
  • BUYING & MERCHANDISING LOCATION DECISIONS AND KPIS
  • COUNTRY OF ORIGIN

 

* Held at Mandarin Oriental Jumeira


HOSPITALITY TOUR AT DUBAI MANDARIN ORIENTAL JUMEIRA

RETAIL TOUR AT DUBAI MALL AND DESIGN DISTRICT

 

15 Apr 2024

19 Apr 2024

Module IV: London - APPROACHING CUSTOMERS WITH LUXURY SERVICES IN HOSPITALITY*

  • THE IMPORTANCE OF STORYTELLING
  • FUNDAMENTALS OF GREAT SERVICE
  • UNDERSTANDING LUXURY SERVICE
  • CUSTOMER EXPERIENCE

 

* Held at Dorchester Collection Academy

 

3 Jun 2024

8 Jun 2024

Module V: LOS ANGELES* & SAN FRANCISCO - DIGITAL STRATEGIES, CLIENTELING AND CRM

  • SOCIAL MEDIA & CRM IN LUXURY
  • LUXURY TRADEMARKS & DESIGN
  • NEW TECHNOLOGIES (AI, AUGMENTED REALITY, ETC)
  • DIGITAL TRANSFORMATION AND THE “CONNECTED STORE”
  • DATA PLATFORM STRATEGIES
  • EXPERIENCE MANAGEMENT
  • CUSTOMER ACQUISITION AND MARKETING
  • COMPETING IN THE METAVERSE
  • DATA SOURCES AND DECISION MAKING TOOLS

*Held at UCLA Anderson School of Management (3 days of lectures on Digital Transformation, Platform Strategies, Customer Experience and Artificial Intelligence for the Luxury Sector)

 

SILICON VALLEY STUDY TOUR (2 days of visits to the headquarters of Meta, Google, Sales Force and more)

 

 

22 Jul 2024

26 Jul 2024

Module VI: LAUSANNE - F&B MANAGEMENT AND SUPPLY CHAIN IN LUXURY*

  • STRUCTURE OF F&B SECTOR (CUSTOMER SEGMENTATION, DISTRIBUTION CHANNELS, OPERATING MODELS AND COMPETITON)
  • DRIVERS AND TRENDS (DIGITALIZATION, SUSTAINABILITY AND CUSTOMIZATION)
  • HOW TO INNOVATE IN F&B BUSINESS AND SETUP NEW VENTURES
  • F&B ECONOMICS
  • FOOD SERVICE QUALITY AND DESIGN
  • SUPPLY CHAIN MANAGEMENT & COUNTERFEITING

 

* Held at EHL Hospitality Business School

 

WATCHES & JEWELLERY STUDY TOUR IN SWITZERLAND

9 Sep 2024

13 Sep 2024

Module VII: Roma - MANAGING GROWTH AND EVALUATING PERFORMANCE

  • CORPORATE VALUATION METHODOLOGIES
  • FINANCING GROWTH
  • IDENTIFICATION OF THE "FAIR VALUE"
  • M&As IN LUXURY
  • WHY CASH FLOWS MATTER
  • FINANCIAL MODELS OF LUXURY BRANDS

 

STUDY TOUR: FROM ROME TO FLORENCE

4 Nov 2024

8 Nov 2024

VENETO STUDY TOUR: DISCOVERING THE BEAUTIES OF THE ITALIAN NORTH-EAST*

* Not included in the fee of the master

12 Dec 2024

13 Dec 2024

Module VIII: Milano - LEADING SUSTAINABLE TRANSFORMATION IN LUXURY BRANDS PERFORMANCE

  • WHAT IS CORPORATE SUSTAINABILITY: acquiring the basic knowledge of the ESG world and understanding the main ESG metrics, measurements and ratings
  • CIRCULARITY AND INNOVATIVE BUSINESS MODELS
  • A STRATEGIC VIEW OF SUSTAINABILITY FOR LUXURY COMPANIES
  • DESIGN FOR SUSTAINABILITY IN LUXURY INDUSTRY
  • SUSTAINABILITY CHALLENGES
  • HR & EMPLOYER BRANDING

 

SUSTAINABLE DESIGN AND BEAUTY TOUR: CIRCULAR TEXTILE VALLEY & COSMETIC VALLEY

16 Dec 2024

20 Dec 2024

EPS PRESENTATION AND FINAL GRADUATION CEREMONY

20 Dec 2024

Learning Model

Each course will start with a face-to-face residential session, continue online, and end with an exam in another face-to-face session. The first two modules are devoted to core courses that ensure a solid, common base. Other modules are dedicated to advanced courses.

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