The ideal candidate has international professional experience preferably in event related organizations (e.g. media companies, sports event organizations, entertainment companies, events agencies and exhibitions organizers) and embraces the multicultural context of the international events industry.
The ideal candidate should also have a strong desire to:
- Consolidate and expand event management skills from a business perspective for different industries (sports, tourism, performing arts, entertainment, culture and fashion)
- Develop a business of events acumen
- Broaden his/her perspective on how to generate value drawing on sustainable principles
- Build a proactive mindset and seek out entrepreneurial and creative opportunities in the events industry
- Create a vision of innovation within the events industry, generating value for stakeholders and future generations, in for-profit and non-profit sectors the same
- Use ambition and responsibility to foster a managerial culture of events at organizations
Javier Zanetti, Vice President Fc Internazionale, e Marco Benetti, Sport Organization Director Fc Internazionale, at San Siro Stadium during Module 1 in Milan
Giovanni Malagò, President of Fondazione Milano Cortina 2026 and EMBE Advisory Council Chairman, in Module 1 in Milan
Stefano Domenicali, President and CEO Formula 1, Nawal El Moutawakel, IOC Member, Lavinia Biagiotti Cigna, President & CEO Biagiotti Group and President Marco Simone Golf & Country Club, Andrea Scrosati, Group COO/CEO Continental Europe Fremantle, Diane Gotua, Advisor - Mitchell & Ness (a Fanatics Commerce Company) connected with the class
Elisa Zambito Marsala, Head of Education Ecosystem and Global Value Programs Intesa Sanpaolo
Marco Balich, Chairman & CCO Balich Wonder Studio
Andrea Varnier, CEO Fondazione Milano Cortina 2026
Andrea Ceraico, General Manager Red Bull Italia, and Roberto Giugliano, Head of Marketing Red Bull Italia
EMBE1 class in SDA Bocconi Campus in Milan (Module 1)
Accor Arena in Paris
Dimitri Kerkentzes, Secretary General Bureau International des Expositions
Valerio Iachizzi, FIA Secretary General for Sport, and Torben Olsen, Head of Race Development at Formula 1
Federation Internationale de l’Automobile in Place de la Concorde
Saudi Pro League Headquarters in Riyadh
Dr. Mezna AlMarzooqi, Director General, Leaders Development Institute at Ministry of Sport Saudi Arabia
Qiddiya, entertainment and tourism megaproject outside Riyadh
Royal Commission for Riyadh City
Mr. Fawaz Alqahtani, Executive Director of Events and Operation at the Saudi Arabian FIFA World Cup bid unit
Ms. Mai Alhelabi, General Manager Mega Events in the Ministry of Sports of Saudi Arabia
Al-Hilal Executives at Kingdom Arena in Riyadh
Traditional Arab dinner in Riyadh
International Olympic Committee in Lausanne
Martin Kallen, CEO UEFA Events SA, and Tiziano Gaier, Head of Club Competition & Nations League Finals at UEFA
The Olympic Museum in Lausanne
The Home of FIBA Basketball in Mies
At SDA Bocconi, we care about our students – not just in their studies but every aspect of life on campus. This care is particularly important for the experience of our numerous international participants. Our International Student Care services guarantee you will have a smooth and worry-free time at SDA Bocconi.
Francesca Roveda will be there to guide you through living and studying in Milan, in all things beyond the classroom: from visas and permits to stay to adjusting to life in Italy, cultural differences, and helpful tips.
Your wellbeing is our highest priority, and International Student Care is an expression of this. We look forward to welcoming you and making your experience as pleasant as possible.
To know more about how we can help, email Francesca at francesca.roveda@sdabocconi.it
Students and Alumni are the best testimonials of how EMBE helps leverage participants' attitudes and knowledge. Thanks to their experience and professional positions, they complement the guidance and information given by the Director and the Recruiting Team.
"The Executive Master in Business of Events at SDA Bocconi has been offering me with valuable networking with industry leaders, exposure to diverse perspectives beyond the events sector, and the chance to learn directly from top professionals. Additionally, the program’s modules are held in key cities tied to sports and entertainment events, providing a unique opportunity to gain firsthand experience from the field."
Ambassadors are international students (Alumni) that volunteer to act as advisors helping prospects finalize their decision. We encourage you to connect with our student Ambassadors who will be happy to provide useful advice and answer your questions
“I lead EY MENA Sports Advisory, and as the region grows into a global hub for major sports and entertainment events, I wanted to enhance my expertise with a top-tier executive master’s program. With a Master’s in International Business Management already under my belt, I looked for a program that offered real-world, hands-on experience in developing and delivering major events - taught by industry leaders and top business professors. EMBE, led by the academic director of the renowned FIFA Master, in partnership with Milano Cortina 2026 Olympic and Paralympic Games and a strategic Advisory Council of major industry players, is exactly that. It’s a world-class executive education program spread across five mega-event city hubs, offering an inside look at the best events in the world.”
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Studying and living in Milan means the best mix of culture, leisure, people, and places. Milan will be your campus – a city in the heart of European and Italian business, finance and industry, with a great potential for contacts and careers. The city of fashion and design, a symbol of the Italian style.
Milano is a crossroads of international culture, management, design and architecture. Today, this identity is strengthened by the super-technological and highly sustainable Bocconi Campus, with its innovative urban space, including the new SDA Bocconi headquarters: a meeting point for excellence in research, education and groundbreaking architecture - designed by Kazuyo Sejima and Ryue Nishizawa of the international architectural firm SANAA.
Club activities and extra-curricular initiatives promote ideas and foster interaction not only within the Bocconi community, but also with the business community. Through activities focused on management, education and networking, as well as through annual sports competitions among participants in the best international programs, you will have a 360 degree experience and discover new worlds and people.
Bocconi University has over 130,000 Alumni, among which 20,100 are from SDA Bocconi. This dynamic network of people based in more than 110 countries across the world, is a valuable asset to each Bocconi Alumnus. The Alumni network, will provide with access to a wealth of experience and knowledge, and will be able to build strong and lasting relationships.
Bocconi Alumni Community is constantly growing and includes graduates, managers, faculty and executives from diverse organizations, institutions, and sectors.
SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with with directors, faculty, alumni, and staff.
