Detailed analysis of marketing indicators is moving to the top of the agenda of organizations. This is reflected in ballooning investments earmarked for this function and for the Chief Marketing Officer, who is tasked with ensuring optimal returns on these investments.
More and more often, well-planned investments that target social channels and customer care can have a positive impact on the shareholder value of the company, boosting returns on the financial markets. But the organization needs to support this strategy by working on managing its reputation and credibility.
In this podcast, we’ll hear from Anatoli Colicev, Assistant Professor at the Department of Marketing, SDA Bocconi School of Management, who will tell us how to set up the best marketing strategy by maximizing marketing investments.