- Start date
- Duration
- Format
- Language
- 9 May 2024
- 4,5 days
- Class
- Italian
Definire e sviluppare strategie di mercato vincenti in contesti ipercompetitivi e iperconnessi, rafforzando creatività e metodi di analisi della domanda.
Even before the pandemic, B2B customers began to utilize a plethora of digital channels in the various phases of the procurement process. This evolution also inevitably impacted the processes and behaviors of the sales network. In fact, today the sales force is expected to be not only faster, but more useful, agile, accessible and flexible as well.
In light of this, the strategies that companies implement will need to shift focus to achieve deeper integration with omnichannel procurement ecosystems, so as to have a more rapid response to the demands of their customers.
In this podcast, Marco Aurelio Sisti Associate Professor of Practice in Marketing & Sales at SDA Bocconi, describes the evolution of the sales function as the basis for the omnichannel transformation of B2B.
Related Programs
- Start Date
- Duration
- Format
- Language
- 10 mag 2024
- 6 days
- Class
- Italian
Per apprendere e padroneggiare le regole e gli strumenti del marketing analitico, operativo e strategico.
- Start date
- Duration
- Format
- Language
- 5 Jun 2024
- 3 days
- Class
- Italian
Questo programma può offrirti i metodi analitici e gli strumenti pratici per conoscere e governare in modo efficace la tua area di vendita.