- Start date
- Duration
- Format
- Language
- 5 Jun 2025
- 4,5 days
- Class
- Italian
Definire modelli quantitativi che migliorino e supportino in modo efficiente le attività di analisi, valutazione e decisione nell’ambito della finanza aziendale.
Thanks to real-life scenarios and concrete cases, this book offers interesting insights into how to adopt a marketing approach for companies in the real estate industry.
One of the most authoritative reference books on the industry, Marketing Immobiliare follows the entire process of developing a real estate project, showing the invaluable contribution marketing can make in each stage. Readers will find a description of the concept, structure, and impact of a real estate marketing plan, underscoring the links and synergies between marketing and real estate finance. The book also outlines the essential tools for market analysis, and the strategies and execution of the marketing mix in the residential, commercial, tourist and service sectors. The trends and growth projections for each one are detailed in response to the social, technological, and economic changes that are impacting our society today. In addition to a thorough update of the contents, this second edition proposes additional in-depth analysis on new real estate products, the impact of ESG criteria on the industry and the digital transformation that is currently underway in the world of real estate, all illustrated with interesting real-life cases. Thanks to fresh new content, this book represents an invaluable tool for anyone working in an industry which, today more than ever before, must acquire marketing competences: entrepreneurs, managers, executives, as well as real estate brokers, builders and suppliers.
- Publisher: EGEA
- Series: Leading management
- Date of Publication: January 2022
- EAN: 9788823838581
- ISBN: 9788823838581
- Pages: 276
- Format: e-Pub and paper
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