SDA Bocconi School of Management
ITA
Bookshelf

Social media marketing in the era of platforms

An updated synopsis of the role that social medial are playing in marketing activities, this book is meant to be shared with marketing managers, as well as managers from other business units, and more broadly anyone interested in digital innovation.

Social media are turning into environments where ever richer, more enhanced interactions are taking place between brands and consumers. So companies need to learn how to make their strategic vision and innovation capabilities social media centric. This book offers an overview of the role that social media play in business activities relating to marketing - what today is actually a new kind of marketing. On one hand because it utilizes interaction environments – social media – which are radically different than in the past; on the other because it is reshaping the relationships among companies, customers, and all stakeholders, contributing to generating new business. This book, which gives numerous examples from highly dynamic business cases, is for anyone who wants to understand the evolution of the digital side of marketing, in addition to the cutting-edge marketing strategies utilized on the most popular platforms, such as: Facebook, YouTube, Instagram, Twitter, LinkedIn, TikTok, WhatsApp, Twitch, WeChat, and VKontakte.

 

 

  • Publisher: Egea
  • Series: SDA Leading Management
  • Date of publication: June 2022
  • EAN: 9788823838260
  • ISBN: 9788823838260
  • Pages: 224
  • Format: paper + epub + DigitaBook

 

 

To buy the book click here

SHARE ON

Related Articles

Zoom on
Does sustainability need marketing?
Authors
W. Susini
Required time 6 min
Brand & Communicat... Current Affairs Sustainable practi...
Management Cases
The sales content management in the omnichannel customer ...
Authors
L. Colm P. Guenzi
Required time 6 min
Business Data Anal... Brand & Communicat... Channel & Retail
Zoom on
Mobility-as-a-Service: the key to the future of urban mob...
Authors
L. Colm F. Zerbini
Required time 5 min
Competitive Strategy Current Affairs Marketing Management
VIEW ALL

Related Programs

Marketing strategico Paradigmi competitivi e nuovi approcci al mercato in un mondo iperconnesso
  • Start date
  • Duration
  • Format
  • Language
  • 9 May 2024
  • 4,5 days
  • Class
  • Italian

Definire e sviluppare strategie di mercato vincenti in contesti ipercompetitivi e iperconnessi, rafforzando creatività e metodi di analisi della domanda.

Marketing
Marketing Management - Edizione weekend Gestire e valorizzare il brand in chiave digitale
  • Start Date
  • Duration
  • Format
  • Language
  • 10 mag 2024
  • 6 days
  • Class
  • Italian

Per apprendere e padroneggiare le regole e gli strumenti del marketing analitico, operativo e strategico.

Marketing
Area manager Gestire strategicamente la propria area di vendita
  • Start date
  • Duration
  • Format
  • Language
  • 5 Jun 2024
  • 3 days
  • Class
  • Italian

Questo programma può offrirti i metodi analitici e gli strumenti pratici per conoscere e governare in modo efficace la tua area di vendita.

Sales