Pubblicazioni recenti
Zanella P., CILLO P., VERONA G.
Whatever you want, whatever you like: How incumbents respond to changes in market information regimes
Strategic Management Journal, 2022
CILLO P., Priem R. L., VERONA G., Zanella P.
Consumer-CEO interaction as catalyst for business model innovation in established firms
Journal of Business Research, 2021, vol.131, pp.241-253
CILLO P., RUBERA G.
Come creare valore con l’economia dei dati
Economia & Management, 2021, no. 2, pp.13-16
CILLO P., PRANDELLI E.
A ogni campagna di marketing il suo influencer - An Influencer for Every Marketing Campaign
Economia & Management, 2020, no. 4, pp.75-80
CILLO P., Nunes J. C., PRANDELLI E., Scopelliti I.
Changing Style in Style-changing Industries: The Role of Critics as Gatekeepers in High-end Fashion
Emerald Publishing Limited, 2020, vol.42, pp.155-181
CILLO P., Griffith D. A., RUBERA G.
The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture
Journal of Marketing, 2018, vol.82, no. 6, pp.49-70