Gaia Rubera

Marketing

Biography

Latest publications

CILLO P., RUBERA G. Generative AI in innovation and marketing processes: A roadmap of research opportunities Journal of the Academy of Marketing Science, 2025, vol.53, pp.684–701
GIAVAZZI F., Iglhaut F., Lemoli G., RUBERA G. Terrorist Attacks, Cultural Incidents, and the Vote for Radical Parties: Analyzing Text from Twitter American Journal of Political Science, 2024, vol.68, no. 3, pp.1002-1021
CILLO P., GROSSETTI F., RUBERA G. Quando le immagini diventano un serbatoio di dati per le aziende Economia & Management, 2022, no. 4, pp.64-68
CILLO P., RUBERA G. Come creare valore con l’economia dei dati Economia & Management, 2021, no. 2, pp.13-16
ROSSI F., RUBERA G. Measuring Competition for Attention in Social Media: National Women’s Soccer League Players on Twitter Marketing Science, 2021, vol.40, no. 6, pp.1147-1168
Giannetti V., RUBERA G. Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation Journal of the Academy of Marketing Science, 2020, vol.48, no. 5, pp.987-1008

Grants & Honors

Excellence in Research Award - Università Commerciale Luigi Bocconi , 2024
Teaching Award - PhD School - Università Commerciale Luigi Bocconi , 2022
Excellence in Research Award - Università Commerciale Luigi Bocconi , 2022
Best Paper Award by Theme 'Marketing to and around the World' at the AMA Winter Conference - AMA - American Marketing Association , 2017
Emerald Citations of Excellence Award - Emerald Publishing Limited , 2017
Teaching Innovation Award for the course 'Social Media Marketing' - Università Commerciale Luigi Bocconi , 2017
Research Excellence Award - Università Commerciale Luigi Bocconi , 2016
Research Excellence Award - Università Commerciale Luigi Bocconi , 2013
Highly Commended Award (Journal of Operations & Production Management) - Emerald Literati Network , 2009
Highly Commended Paper Award at Quis 11 (International Research Symposium on Service Excellence in Management), Wolfsburg, Germany , 2009

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