Gaia Rubera

Marketing

Biography

Latest publications

CILLO P., RUBERA G. Generative AI in innovation and marketing processes: A roadmap of research opportunities Journal of the Academy of Marketing Science, 2024
GIAVAZZI F., Iglhaut F., Lemoli G., RUBERA G. Terrorist Attacks, Cultural Incidents, and the Vote for Radical Parties: Analyzing Text from Twitter American Journal of Political Science, 2024, vol.68, no. 3, pp.1002-1021
CILLO P., GROSSETTI F., RUBERA G. Quando le immagini diventano un serbatoio di dati per le aziende Economia & Management, 2022, no. 4, pp.64-68
CILLO P., RUBERA G. Come creare valore con l’economia dei dati Economia & Management, 2021, no. 2, pp.13-16
ROSSI F., RUBERA G. Measuring Competition for Attention in Social Media: National Women’s Soccer League Players on Twitter Marketing Science, 2021, vol.40, no. 6, pp.1147-1168
Giannetti V., RUBERA G. Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation Journal of the Academy of Marketing Science, 2020, vol.48, no. 5, pp.987-1008

Grants & Honors

Excellence in Research Award - Università Commerciale Luigi Bocconi , 2024
Teaching Award - PhD School - Università Commerciale Luigi Bocconi , 2022
Excellence in Research Award - Università Commerciale Luigi Bocconi , 2022
Best Paper Award by Theme 'Marketing to and around the World' at the AMA Winter Conference - AMA - American Marketing Association , 2017
Emerald Citations of Excellence Award - Emerald Publishing Limited , 2017
Teaching Innovation Award for the course 'Social Media Marketing' - Università Commerciale Luigi Bocconi , 2017
Research Excellence Award - Università Commerciale Luigi Bocconi , 2016
Research Excellence Award - Università Commerciale Luigi Bocconi , 2013
Highly Commended Award (Journal of Operations & Production Management) - Emerald Literati Network , 2009
Highly Commended Paper Award at Quis 11 (International Research Symposium on Service Excellence in Management), Wolfsburg, Germany , 2009

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