Gaia Rubera

Marketing and Sales


Latest publications

CILLO P., RUBERA G. Come creare valore con l’economia dei dati Economia & Management, 2021, vol.2, pp.13-16
Giannetti Verdiana, RUBERA G. Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation Journal Of The Academy Of Marketing Science, 2020, vol.48, no. 5, pp.987-1008
GIAVAZZI F., Iglhaut Felix, Lemoli Giacomo, RUBERA G. Terrorist Attacks, Cultural Incidents and the Vote for Radical Parties: Analyzing Text from Twitter 2020, National Bureau of Economic Research, Working Paper 26825
MASCIANDARO D., RUBERA G., ROMELLI D. Does It Fit? Tweeting on Monetary Policy and Central Bank Communication 2020, SUERF, Policy Note, Issue No 147
VEGA-REDONDO F., PIN P., UBFAL D., BENEDETTI-FASIL C., BRUMMITT C., RUBERA G., HOVY D., FORNACIARI T. Peer Networks and Entrepreneurship: A Pan-African RCT 2020, IZA - Institute of Labor Economics, Discussion Paper No. 12848
Nakata Cheryl, RUBERA G., Im Subin, Pae Jae H., Lee Hyun Jung, Onzo Naoto, Park Heungsoo New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China Journal Of Product Innovation Management, 2018, vol.35, no. 6, pp.939-959

Grants & Honors

Best Paper Award by Theme 'Marketing to and around the World' at the AMA Winter Conference - AMA - American Marketing Association , 2017
Emerald Citations of Excellence Award - Emerald Publishing Limited , 2017
Teaching Innovation Award for the course 'Social Media Marketing' - Università Commerciale Luigi Bocconi , 2017
Research Excellence Award - Università Commerciale Luigi Bocconi , 2016
Research Excellence Award - Università Commerciale Luigi Bocconi , 2013
Highly Commended Award (Journal of Operations & Production Management) - Emerald Literati Network , 2009
Highly Commended Paper Award at Quis 11 (International Research Symposium on Service Excellence in Management), Wolfsburg, Germany , 2009