Gaia Rubera

Marketing and Sales


Latest publications

CILLO P., RUBERA G. Come creare valore con l’economia dei dati Economia & Management, 2021, vol.2, pp.13-16
Giannetti V., RUBERA G. Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation Journal Of The Academy Of Marketing Science, 2020, vol.48, no. 5, pp.987-1008
Nakata C., RUBERA G., Im S., Pae J. H., Lee H. J., Onzo N., Park H. New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China Journal Of Product Innovation Management, 2018, vol.35, no. 6, pp.939-959
CILLO P., Griffith D. A., RUBERA G. The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture Journal Of Marketing, 2018, vol.82, no. 6, pp.49-70
CILLO P., RUBERA G. L'innovazione come leva strategica per attrarre e trattenere gli investitori in Marketing, una disciplina fantastica: omaggio a Enrico Valdani Busacca Bruno, Costabile Michele (Eds),Egea, pp.213-248, 2018
Griffith D. A., Yalcinkaya G., RUBERA G., Giannetti V. Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry Journal Of International Marketing, 2017, vol.25, no. 4, pp.50-69

Grants & Honors

Best Paper Award by Theme 'Marketing to and around the World' at the AMA Winter Conference - AMA - American Marketing Association , 2017
Emerald Citations of Excellence Award - Emerald Publishing Limited , 2017
Teaching Innovation Award for the course 'Social Media Marketing' - Università Commerciale Luigi Bocconi , 2017
Research Excellence Award - Università Commerciale Luigi Bocconi , 2016
Research Excellence Award - Università Commerciale Luigi Bocconi , 2013
Highly Commended Award (Journal of Operations & Production Management) - Emerald Literati Network , 2009
Highly Commended Paper Award at Quis 11 (International Research Symposium on Service Excellence in Management), Wolfsburg, Germany , 2009


  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • Ondemand
  • English
  • € 190

In this course, we will equip you with everything you need to properly start using Python in your daily work activities.