Beatrice Manzoni
Associate Professor of Practice

Biography
Beatrice Manzoni is an Associate Professor of Practice in the Knowledge Area of 'Leadership, Human Resources, and Digital Technologies' at SDA Bocconi School of Management, where she serves as the Director of Executive Programs such as "Intensive HR Management", "Advanced HR Management", "The Leader Coach" and "Creativity at Work". She previously held the position of Coordinator for the Executive Master in Strategic HR Management from 2008 to 2014.
Her teaching activities cover custom, open market, and online education programs on topics such as creativity, innovation, and collaboration in teams; people management, coaching, and feedback; design of performance management systems, training and development, and HR analytics. Simultaneously, she brings over 15 years of experience in designing onsite, online, and blended programs at the graduate, post-experience, and executive levels.In the realm of research, her recent areas of interest include individual and team creativity and innovation, differences among generations in the workplace in terms of values, approaches, and work modalities, and the construction of valuable employee experiences.
Her works have been published in journals such as European Management Review, Scandinavian Journal of Management, International Journal of Arts Management, Harvard Business Review Italia, MIT Sloan Management Review Italia, and Economia & Management, as well as in volumes published by Routledge, Springer, Wiley, and Egea. She has also authored teaching cases published internationally by The Case Centre.
Beatrice earned a Bachelor's degree in Economics for Arts, Culture, and Communication from Bocconi University, a second Bachelor's degree in Architecture from Politecnico di Milano, and a Ph.D. in Construction and Project Management from University College London (UCL). She is a certified executive coach and is qualified to administer Hogan assessments. Beatrice has attended professional development courses at Kellogg School of Management and Harvard Business School. In 2018 she won the Teaching Innovation Award at Bocconi University.
Recent Publications
- 2025
Trasformarsi per ritrovare se stessi
GAVA, A., B. MANZONI, "Trasformarsi per ritrovare se stessi", Harvard Business Review Italia, April 2025 - 2023
Aspettative crescenti. La pandemia non ha cambiato le nostre priorità al lavoro. Ci ha reso però più esigenti in tutto
MANZONI, B., F. MAGNI, "Aspettative crescenti. La pandemia non ha cambiato le nostre priorità al lavoro. Ci ha reso però più esigenti in tutto", Harvard Business Review Italia, December 2023 - 2023
Separare vita privata e lavorativa nel post covid
MANZONI, B., F. MAGNI, L. CAPORARELLO, G. TANG, "Separare vita privata e lavorativa nel post covid", MIT Sloan Mangement Review Italia, 2023, vol. 2, no. 2, pp. 51-55 - 2022
Creatività in azienda tra falsi miti e buone pratiche manageriali
MANZONI, B., F. MAGNI, P. V. MANNUCCI, "Creatività in azienda tra falsi miti e buone pratiche manageriali", Economia & Management, 2022, no. 1, pp. 102-106 - 2022
Il group coaching: quando il metodo favorisce la creatività
BAGDADLI, S., L. CAPORARELLO, S. CUOMO, M. MAGNI, B. MANZONI, C. ONDOLI, M. RAFFAGLIO, "Il group coaching: quando il metodo favorisce la creatività", Harvard Business Review Italia, March 2022 - 2021
Creatività in Azienda. Strategie e tecniche per produrre idee originali e utili
MANZONI, B., F. MAGNI, P. V. MANNUCCI - "Creatività in Azienda. Strategie e tecniche per produrre idee originali e utili" - 2021, Egea, Milano, Italy
Grants & Honors
Premio per l'innovazione della didattica, Università Commerciale Luigi Bocconi, 2018

