Beatrice Manzoni is Associate Professor of Practice of Leadership, Organization and Human Resources at SDA Bocconi School of Management. She is Program Director of the HR Management and People Management Executive Open Market programs. She coordinated the Executive Master in Strategic Human Resources Management from 2008 to 2014. She conducts research, training and consulting projects in the creative industries and in the banking industry, among others.
Her research focuses on four areas: 1) fostering creativity and innovation at the individual, team and organizational level; 2) understanding and managing generational differences (values, working styles, learning styles, relationship with technology) in the workplace; 3) designing an effective employee experience that takes into account generational differences; 4) designing and implementing effective learning experiences, leveraging on innovative learning models and methods. Her works have been published in Scandinavian Journal of Management, International Journal of Arts Management and Economia & Management and in edited books published by Routledge, Springer, Wiley and Egea. She co-authored “L’architetto. Sette sfide manageriali per la crescita professionale” (Egea, 2019) and “HR Management. Far crescere le persone per far crescere il business” (Egea, 2014). She is also the author of several peer-reviewed teaching cases published in The Case Centre on the following companies: Autogrill, Autoguidovie, Daniel Boulud, Lombardini22, Santa & Cole and UBIS.
She is a Visiting Professor at IMT School of Advanced Studies in Lucca and at Mondadori Foundation. In 2008 she was a Visiting Professor at Fudan University in China. She takes part into international academic conferences, such as EGOS (European Group of Organisation Studies) and ARCOM (Association of Researchers in Construction Management).
Beatrice earned a BSc and MSc in Economics and Management in Arts, Culture, Media and Entertainment from Bocconi University, a BSc in Architecture from Polytechnic University of Milan and a PhD in Construction and Project Management from University College of London (UCL). She also attended professional courses, such as Leading for Creativity (IDEO, 2018), Constructive Collaboration (Kellogg School of Management, 2014) and the Art & Craft of Discussion Leadership Workshop (Harvard Business School, 2011). In 2018 she won the Teaching Innovation Award at Bocconi University.