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Beatrice Manzoni is an Associate Professor of Practice in the Leadership, Organization & Human Resources Knowledge Group at SDA Bocconi School of Management. She is the Program Director of the HR Management and People Management Executive Open Market programs. She coordinated the Executive Master in Strategic Human Resources Management from 2008 to 2014.
Her research focuses on four areas: 1) fostering creativity and innovation at the individual, team and organizational level; 2) understanding and managing generational differences (values, working styles, learning styles, relationship with technology) in the workplace; 3) managing people and designing employee experiences and HR processes, with a specific focus on creative industries; 4) designing and implementing effective learning experiences, leveraging on innovative learning models and methods.
Her works have been published in European Management Review, the Scandinavian Journal of Management, the International Journal of Arts Management, Harvard Business Review Italia and Economia & Management and in edited books published by Routledge, Springer, Wiley and Egea. She is also the author of several peer-reviewed teaching cases published in The Case Centre.
At Università Bocconi, she is head of the “Project and team management” and “The transformation of cultural sector and art market” courses of the Economics and Management in Arts, Culture, Media and Entertainment program. She is a Visiting Professor at IMT School of Advanced Studies in Lucca within the PhD program in “Analysis and Management of Cultural Heritage”. In 2008 she was a Visiting Professor at Fudan University in China. She takes part in international academic conferences, such as EGOS (European Group of Organisation Studies) and ARCOM (Association of Researchers in Construction Management).
Beatrice earned a BSc and MSc in Economics and Management in Arts, Culture, Media and Entertainment from Università Bocconi, a BSc in Architecture from the Politecnico di Milano and a PhD in Construction and Project Management from University College London (UCL). She has also attended professional courses, such as Coaching (International Coach Academy, 2020), Leading for Creativity (IDEO, 2018), Constructive Collaboration (Kellogg School of Management, 2014) and the Art & Craft of Discussion Leadership Workshop (Harvard Business School, 2011). In 2018 she won the Teaching Innovation Award at Università Bocconi.
The program shows how knowing how to be creative can truly be a source of competitive advantage both in contributing to business results and organizational dynamics.
