Beatrice Manzoni is Associate Professor of Practice in the Leadership, Organization & Human Resources Knowledge Group at SDA Bocconi School of Management. She is Program Director of the HR Management and People Management Executive Open Market programs. She coordinated the Executive Master in Strategic Human Resources Management from 2008 to 2014.
Her research focuses on four areas: 1) fostering creativity and innovation at the individual, team and organizational level; 2) understanding and managing generational differences (values, working styles, learning styles, relationship with technology) in the workplace; 3) managing people and designing employee experiences and HR processes, with a specific focus on cultural and creative industries and events; 4) designing and implementing effective learning experiences, leveraging on innovative learning models and methods.
Her works have been published in Scandinavian Journal of Management, International Journal of Arts Management and Economia & Management and in edited books published by Routledge, Springer, Wiley and Egea. She is also the author of several peer-reviewed teaching cases published in The Case Centre.
At Bocconi University, she is the responsible for the “Project and team management” and “The transformation of cultural sector and art market” courses of the Economics and Management in Arts, Culture, Media and Entertainment program. She is a Visiting Professor at IMT School of Advanced Studies in Lucca within the PhD program in “Analysis and Management of Cultural Heritage” and at Mondadori Foundation. In 2008 she was a Visiting Professor at Fudan University in China. She takes part into international academic conferences, such as EGOS (European Group of Organisation Studies) and ARCOM (Association of Researchers in Construction Management).
Beatrice earned a BSc and MSc in Economics and Management in Arts, Culture, Media and Entertainment from Bocconi University, a BSc in Architecture from Polytechnic University of Milan and a PhD in Construction and Project Management from University College of London (UCL). She also attended professional courses, such as Leading for Creativity (IDEO, 2018), Constructive Collaboration (Kellogg School of Management, 2014) and the Art & Craft of Discussion Leadership Workshop (Harvard Business School, 2011). In 2018 she won the Teaching Innovation Award at Bocconi University.
Manzoni B., Caporarello L. (in corso di pubblicazione) The paradoxes of “teaming” in the creative events industry: the case of Balich Worldwide Shows, International Journal of Arts Management.
Magni F., Manzoni B. (2019) What different generations want from employers, Economia & Management, 3, 22-26.
Magni F., Manzoni B. (2019) Generazioni a confronto in azienda: l’enfasi sui Millennial ci sta facendo perdere di vista gli altri, Harvard Business Review Italia.
Manzoni B., Caporarello L. (2018) Creatività ed esecuzione nei team: le buone pratiche, Economia & Management, 5-6, 86-90.
Caporarello L., Giovanazzi A., Manzoni B. (2017) Reimagine E-learning: a proposal for a 21st learning framework, EAI Endorsed Transactions on e-Learning 17(16): e2.
Manzoni B., Caporarello L. (2017), Managing Creative Firms Adopting a Paradox Framework: The Case of Studio Libeskind, International Journal of Arts Management, 20(1), 54-62.
Manzoni B., Volker L. (2017) Paradoxes and management approaches of competing for work in creative professional service firms, Scandinavian Journal of Management, 33, 23-35.
Inversini M., Manzoni B., Salvemini S. (2014) Daniel Boulud: the Making of a Successful Creative Individual Business Model, International Journal of Arts Management, 16, 2: 55-63.
Cappetta R., Manzoni B., Salvemini S. (2010) Value Drivers for Cultural Events: Empirical Evidence from Italy, International Journal of Arts Management, 12, 2, 4-16.
Saviozzi F., Caporarello L., Manzoni B. (2014) Design e Management: affinità elettive, relazioni pericolose o c’eravamo tanto amati? Economia & Management, 4, 39-45.
Ondoli C., Manzoni B. (2013) Back to school. Evoluzione manageriale e ruolo dei programmi executive MBA, Economia & Management, 3, 23-30.
Manzoni B., Caporarello L., Salvemini S. (2012) Negli studi di architettura, c'è spazio per il manager? Parliamone con professionisti ed esperti di settore, Economia & Management, 5, 33-46.
Manzoni B. (2011) Concorsi di architettura: creatività e progetto, ma non solo, Modulo, 372, 3-5.
Manzoni B., Caporarello C. (2011) Architetto: una professione che mescola artigianalità e punte di creatività high tech alla prova con la difficile sfida di conciliare il management del fare con il fare management, Modulo, 371, 653-656.
Caporarello L., Manzoni B. (2020) The role of Business Schools and their challenges in educating future leaders: looking backward to move forward, in Pfeffermann N. (Eds) New leadership in strategy and communication, Springer, 209-226.
Caporarello, L., Manzoni B., Moscardo C., Trabelsi L. (2020) How do we learn today and how will we learn in the future? Digital-enhanced and personalized learning win. In Lazazzara A., Ricciardi F., Za S. (eds) Exploring digital ecosystems: Organizational and human challenges. Lecture Notes in Information Systems and Organisation. Springer.
Caporarello, L., Manzoni B., Trabelsi L. (2020) (Digital) learning models and organizational learning mechanisms: should organizations adopt a single learning model or a multiple one? In Lazazzara A., Ricciardi F., Za S. (eds) Exploring digital ecosystems: Organizational and human challenges. Lecture Notes in Information Systems and Organisation. Springer.
Manzoni B., Caporarello L., Saviozzi F. (2019) L’architetto. Sette sfide manageriali per la crescita professionale, Egea.
Caporarello L., Giovanazzi A., Manzoni B. (2019) (E) Learning and What Else? Looking Back to Move Forwards. In: Lazazzara A., Nacamulli R., Rossignoli C., Za S. (eds) Organizing for Digital Innovation. Lecture Notes in Information Systems and Organisation, vol 27. Springer.
Manzoni B. (2018) To be an architect is not enough anymore. In Forlati S., Isopp A. (eds) Wonderland: Manual for Emerging Architects, 2nd Edition, Birkhäuser Verlag, 82-86.
Caporarello L., Manzoni B., Bigi M. (2018) E-learning Effectiveness from a Students’ Perspective: An Empirical Study. In: Rossignoli C., Virili F., Za S. (eds) Digital Technology and Organizational Change. Lecture Notes in Information Systems and Organisation, vol 23. Springer.
Manzoni B., Volker L., Smyth H. (2016) Embracing paradoxes to manage architectural competitions. In Andersson J. E., Bloxham Zettersten G., Rönn M. (Eds) The architectural competition as institution and process, Royal Institute of Technology in cooperation with Kulturlandskapet, pp. 343-360.
Ruta C.D., Manzoni B. (2015) City Capacity Building: Preparing to Exploit the Legacy of a Large-Scale Sports Event. The Case of Valencia and the 2007 America’s Cup. In Holt R., Ruta C.D. (Eds) The Routledge Handbook of Sport and Legacy: Meeting the Challenge of Major Sport Events, Routledge.
Manzoni B., Raffaglio M. (Eds) (2014) HR Management. Far crescere le persone per far crescere il business, Egea.
Manzoni B. (2012) Flessibilità e office layout: progettare e implementare una workspace strategy, in Cuomo S., Mapelli A. (Eds.) La Flessibilità paga. Misurare in base ai risultati e non al tempo, Egea, 199-212.
Manzoni B. (2011) Research on architectural competitions. A systematic review. In Forlati S., Isopp A. (Eds.), Wonderland Manual for Emerging Architects, Springer, 332-335.
Manzoni B. (2011) Competitions in Italy. In Forlati S., Isopp A. (Eds.), Wonderland Manual for Emerging Architects, Springer, 310.
Manzoni B. (2011) Comment to Squaring the Circle: Delivering International Services Locally by Larry Malcic. In Smyth H. (Eds.), Managing the professional practice in the built environment, Wiley and Sons, 215-218.
Manzoni B. (2016) Performance evaluation and coaching feedback in Autogrill, The Case Centre.
Caporarello L., Manzoni B., Saviozzi F. (2016) Managerial challenges in professional service firms. The experience of Lombardini22, The Case Centre.
Manzoni B., Raffaglio M., Biffi I. (2016) The performance management system of Autoguidovie, The Case Centre.
Caporarello L., Magni M., Manzoni B., Paolino E. (2015) The business relationship manager in UBIS: an integration role?, The Case Centre.
Inversini M., Manzoni B., Salvemini S. (2012) Daniel Boulud: from chef to CEO. Managing paradoxes for a growing haute cuisine business, The Case Centre.
Caporarello L., Manzoni B. (2012), The paradox of project performance. Team and project dynamics in the new Scottish Parliament’s case, The Case Centre.
Manzoni B. (2010) Santa & Cole: growing with design, designing growth, The Case Centre.