Sungtak Hong
Marketing
Ph.D. Marketing, London Business School, 2016
M.Sc.Economics, London School of Economicsand Political Science, 2009
B.A.Economics, Sogang University, magna cum laude, 2003
2016 - Present Assistant Professor of Marketing, Bocconi University
Aree di interesse e di ricerca
Topics: Product assortment, product (service) bundling, multi-category consumer choices, empirical industrial organization, public policy
Methodology: Bayesian statistical methods, microeconometrics, eye-tracking