Sungtak Hong

Marketing

Biography

Latest publications

HONG S., Stüttgen P. Reach up, fit in, or stand out? The evaluation of academic quality and fit in college choices Studies in Higher Education, 2023, vol.48, no. 9, pp.1333-1345
HONG S., Misra K. The impact of commodity taxation on product variety: a multi-category investigation Marketing Letters, 2023, vol.34, pp.591–604
Hong S., Misra K., Vilcassim N. The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence Journal of Marketing, 2016, vol.80, no. 5, pp.34-52
HONG S., CHUNG J. Product Variety as a Barrier to Entry EMAC Annual Conference, 23-26 May, 2023, Odense, Denmark
HONG S. Quality Competition in the Fast Food Chain Industry: Evidence from Online Reviews Third Conference on Customer Journeys 2023: Customer Journeys in a Digital World, 29-31 May, 2023, Amsterdam, Netherlands (The)
HONG S. Quality Competition in the Fast Food Chain Industry: Evidence from Online Reviews EMAC Annual Conference, 25-28 May, 2021, (virtual)

Grants & Honors

Excellence in Research Award - Università Commerciale Luigi Bocconi , 2017
2nd Place, EMAC – Sheth Foundation Doctoral Dissertation Competition , 2017
Winner, EMAC Best Paper of the Conference Based on Doctoral Work , 2015
Deloitte Institute of Innovation and Entrepreneurship PhD Award , 2014

Related Articles

Quality Competition in the Fast Food Chain Industry
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