Sungtak Hong
Marketing
Biography
Ph.D. Marketing, London Business School, 2016
M.Sc.Economics, London School of Economicsand Political Science, 2009
B.A.Economics, Sogang University, magna cum laude, 2003
2016 - Present   Assistant Professor of Marketing, Bocconi University
Research Interests
Topics: Product assortment, product (service) bundling, multi-category consumer choices, empirical industrial organization, public policy
Methodology: Bayesian statistical methods, microeconometrics, eye-tracking
Latest publications
Reach up, fit in, or stand out? The evaluation of academic quality and fit in college choices
Studies in Higher Education, 2023, vol.48, no. 9, pp.1333-1345
The impact of commodity taxation on product variety: a multi-category investigation
Marketing Letters, 2022
The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence
Journal of Marketing, 2016, vol.80, no. 5, pp.34-52
Product Variety as a Barrier to Entry
EMAC Annual Conference, 23-26 May, 2023, Odense, Denmark
Quality Competition in the Fast Food Chain Industry: Evidence from Online Reviews
Third Conference on Customer Journeys 2023: Customer Journeys in a Digital World, 29-31 May, 2023, Amsterdam, Netherlands (The)
Quality Competition in the Fast Food Chain Industry: Evidence from Online Reviews
EMAC Annual Conference, 25-28 May, 2021, (virtual)
Grants & Honors
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2017
2nd Place, EMAC – Sheth Foundation Doctoral Dissertation Competition
, 2017
Winner, EMAC Best Paper of the Conference Based on Doctoral Work
, 2015
Deloitte Institute of Innovation and Entrepreneurship PhD Award
, 2014
