Sungtak Hong

Sungtak Hong is an Assistant Professor of Marketing at Università Bocconi since 2016. Prior to his doctoral studies, he gained industry experience in the marketing field at Unilever and Nielsen (KR) and he worked as a research fellow at International Growth Centre (UK). Throughout the courses, he provides students with hands-on experience in analyzing various real-word data associated with marketing decision making.  

His research lies in the field of quantitative marketing with a strong focus on empirical analysis of the inter-related decisions made by manufacturers, retailers and consumers. His research efforts aim to apply theories and methods from economics and econometrics to interesting marketing problems. His early work investigates how grocers’ product assortment from multiple product categories in a common retail space influences consumers’ purchase decisions. His articles have been published in the Journal of Marketing and in the Marketing Letters. He has won numerous teaching and research awards, including Excellence in Research Award from Università Commerciale Luigi Bocconi in 2017. 

He got a PhD in Marketing from London Business School, an MSc in Economics from the London School of Economics, and a BA in Economics from Sogang University.