Sungtak Hong

Marketing and Sales

Biography

Latest publications

HONG S., Misra K. The impact of commodity taxation on product variety: a multi-category investigation Marketing Letters, 2022
Hong S., Misra K., Vilcassim N. The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence Journal of Marketing, 2016, vol.80, no. 5, pp.34-52
VANA P., HONG S. Converge or Diverge: Market Entry and Competition in Service Quality EMAC Annual Conference, May 29-June 1, 2018, Glasgow, Great Britain
HONG S., MISRA K. The Impact of Commodity Taxation on Firms’ Product Portfolio and Market Structure EMAC Annual Conference, May 29-June 1, 2018, Glasgow, Great Britain

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