Sungtak Hong
Marketing and Sales
Biography
Ph.D. Marketing, London Business School, 2016
M.Sc.Economics, London School of Economicsand Political Science, 2009
B.A.Economics, Sogang University, magna cum laude, 2003
2016 - Present Assistant Professor of Marketing, Bocconi University
Research Interests
Topics: Product assortment, product (service) bundling, multi-category consumer choices, empirical industrial organization, public policy
Methodology: Bayesian statistical methods, microeconometrics, eye-tracking
Latest publications
Reach up, fit in, or stand out? The evaluation of academic quality and fit in college choices
Studies in Higher Education, 2023, pp.1-13
The impact of commodity taxation on product variety: a multi-category investigation
Marketing Letters, 2022
The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence
Journal of Marketing, 2016, vol.80, no. 5, pp.34-52
Converge or Diverge: Market Entry and Competition in Service Quality
EMAC Annual Conference, May 29-June 1, 2018, Glasgow, Great Britain
The Impact of Commodity Taxation on Firms’ Product Portfolio and Market Structure
EMAC Annual Conference, May 29-June 1, 2018, Glasgow, Great Britain
