Sungtak Hong

Marketing and Sales

Biography

Latest publications

HONG S., Stüttgen P. Reach up, fit in, or stand out? The evaluation of academic quality and fit in college choices Studies in Higher Education, 2023, pp.1-13
HONG S., Misra K. The impact of commodity taxation on product variety: a multi-category investigation Marketing Letters, 2022
Hong S., Misra K., Vilcassim N. The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence Journal of Marketing, 2016, vol.80, no. 5, pp.34-52
VANA P., HONG S. Converge or Diverge: Market Entry and Competition in Service Quality EMAC Annual Conference, May 29-June 1, 2018, Glasgow, Great Britain
HONG S., MISRA K. The Impact of Commodity Taxation on Firms’ Product Portfolio and Market Structure EMAC Annual Conference, May 29-June 1, 2018, Glasgow, Great Britain

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Quality Competition in the Fast Food Chain Industry
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