Pubblicazioni recenti

VALENTINI S., Orsingher C., Polyakova A. Customers’ emotions in service failure and recovery: a meta-analysis Marketing Letters, 2020, vol.31, no. 2-3, pp.199-216
VALENTINI S., Neslin S. A., Montaguti E. Identifying omnichannel deal prone segments, their antecedents, and their consequences Journal of Retailing, 2020, vol.96, no. 3, pp.310-327
VALENTINI S. Il marketing omnicanale: l'integrazione dei canali come strategia di marketing Bononia University Press, Italia, 2017
Montaguti E., VALENTINI S. Brand e social media: alla ricerca degli strumenti più efficaci nella caccia all’engagement Harvard Business Review Italia, 2017, no. 9, pp.102-109
Montaguti E., Neslin S. A., VALENTINI S. Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment Marketing Science, 2016, vol.35, no. 2, pp.201-217
VALENTINI S., Montaguti E., Neslin S. A. Decision process evolution in customer channel choice in From Little's Law to Marketing Science. Essays in Honor of John D.C. Little John R. Hauser, Glen L. Urban (a cura di), The MIT Press, pp.285-316, 2016