Sara Valentini

Marketing and Sales

Associate Professor

Marketing Management

s.valentini@unibocconi.it

Download v-card Download pdf

Latest publications

VALENTINI S., Orsingher C., Polyakova A. Customers’ emotions in service failure and recovery: a meta-analysis Marketing Letters, 2020, vol.31, no. 2-3, pp.199-216

VALENTINI S., Neslin S. A., Montaguti E. Identifying omnichannel deal prone segments, their antecedents, and their consequences Journal of Retailing, 2020, vol.96, no. 3, pp.310-327

VALENTINI S. Il marketing omnicanale: l'integrazione dei canali come strategia di marketing Bononia University Press, Italy, 2017

Montaguti E., VALENTINI S. Brand e social media: alla ricerca degli strumenti più efficaci nella caccia all’engagement Harvard Business Review Italia, 2017, no. 9, pp.102-109

Montaguti E., Neslin S. A., VALENTINI S. Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment Marketing Science, 2016, vol.35, no. 2, pp.201-217

VALENTINI S., Montaguti E., Neslin S. A. Decision process evolution in customer channel choice in From Little's Law to Marketing Science. Essays in Honor of John D.C. Little John R. Hauser, Glen L. Urban (Eds),The MIT Press, pp.285-316, 2016

Download all