Sara Valentini
Marketing
Biography
Sara Valentini is Associate Professor of Marketing at Bocconi University. After graduating with honors in Statistics and earning a PhD in Management from the University of Bologna, she gained international experience as a visiting scholar at the Tuck School of Business, Dartmouth College.
Her research focuses on measuring the effectiveness of marketing actions and customer profitability, with particular attention to multichannel marketing, customer relationship management (CRM), and the role of the customer journey. In recent years, she has also explored product returns, customer data acquisition, and the impact of earned media.
She has published in leading international journals such as the Journal of Marketing, Marketing Science, Journal of the Academy of Marketing Science, and Journal of Retailing. Her work has received recognition, including being a finalist for the 2020 Davidson Award.
At Bocconi, she coordinates the PhD in Marketing curriculum and promotes international scientific initiatives, including the Customer Journeys in a Digital World conference.
Latest publications
Il mercato alimentare italiano: comunicare la sostenibilità attraverso il packaging - Green Messaging in Italian Grocery: Communicating Sustainability Through Packaging
Economia & Management, 2025, no. 3, pp.15-22
Un quadro strategico per l’azione: l’impatto comportamentale delle mobilitazioni climatiche - Mobilization and Behavioral Impact: A Strategic Framework for Climate Action
Economia & Management, 2025, no. 3, pp.23-33
The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-in?
Journal of Marketing, 2025, vol.89, no. 3, pp.36-59
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media
Journal of Interactive Marketing, 2023, vol.58, no. 1, pp.16-33
Customers’ emotions in service failure and recovery: a meta-analysis
Marketing Letters, 2020, vol.31, no. 2-3, pp.199-216
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Journal of Retailing, 2020, vol.96, no. 3, pp.310-327
Grants & Honors
Davidson Award (Second Runner Up) for the Best Paper published in 2020, Journal of Retailing
, 2021
