Pubblicazioni recenti

MUNZ K. P., Jung M. H., Alter A. L. Name Similarity Encourages Generosity: A Field Experiment in Email Personalization Marketing Science, 2020, vol.39, no. 6, pp.1071-1091
Morwitz V. G., MUNZ K. P. Intentions 2021, Consumer Psychology Review

Grants & Premi

Research Excellence Award - Università Commerciale Luigi Bocconi , 2021