Kurt Paul Munz
Marketing
Biography
Kurt Paul Munz is an Assistant Professor in the department of Marketing at Università Bocconi. Before joining Bocconi, he worked as a Lieutenant Commander in the United States Navy Reserve.
He takes an experimental approach to research in consumer behavior, focusing on consumer judgment and decision making, Consumer Rationalization and Information Processing. His research has appeared in Marketing Science in the Consumer Psychology Review, and he has presented his work at top business schools across the world.
He has degrees in Psychology, Communication, and Marketing, including a PhD in Marketing from the Stern School of Business at New York University.
Latest publications
How Perceptual Disfluency Affects Consumer Choices
Journal of Consumer Research, 2025
Customer Management. Growth, Value and Loyalty
Bocconi University Press - BUP, Milano, Italy, 2025
Customer-based view - Nuova edizione
Egea, Milano, Italy, 2024
Gender-Ambiguous Voices and Social Disfluency
Psychological Science, 2024, vol.35, no. 5, pp.543-557
Intentions
Consumer Psychology Review, 2021, vol.4, no. 1, pp.26-41
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization
Marketing Science, 2020, vol.39, no. 6, pp.1071-1091
Grants & Honors
Research Excellence Award - Università Commerciale Luigi Bocconi
, 2021