Kurt Paul Munz

Marketing and Sales

Assistant Professor

Innovation

kurt.munz@unibocconi.it

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Latest publications

Morwitz V. G., MUNZ K. P. Intentions Consumer Psychology Review, 2021, vol.4, no. 1, pp.26-41

MUNZ K. P., Jung M. H., Alter A. L. Name Similarity Encourages Generosity: A Field Experiment in Email Personalization Marketing Science, 2020, vol.39, no. 6, pp.1071-1091

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Grants & Honors

Research Excellence Award - Università Commerciale Luigi Bocconi , 2021