Latest publications
Morwitz V. G., MUNZ K. P.
Intentions
Consumer Psychology Review, 2021, vol.4, no. 1, pp.26-41
MUNZ K. P., Jung M. H., Alter A. L.
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization
Marketing Science, 2020, vol.39, no. 6, pp.1071-1091