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Finance centered on human behaviors

Trends in financial markets and savings allocation decisions made by investors are defined by the behavior of economic agents, in other words, individuals. In this context, cognitive psychology has provided economics and finance with the tools to investigate the often-irrational actions of human beings. This has given rise to behavioral finance, a discipline that combines the work of economists, psychologists and neuroscientists. Behavioral finance has reached a respectable level of maturity, not only in identifying and codifying the errors of individual and professional investors, but also in indicating strategies to minimize the consequences of these errors, to the point of transforming them into virtuous behaviors. This book, in introducing these operational developments to a wider audience, is intended as useful reading both for financial consultants and private investors who want to improve their decision-making skills. This second edition, complete with integrative online content, delves deeper into the question of how to align emotions and financial needs. In addition, the book takes a fresh look at the tendency of regulators to protect real people, in light of the concept of adequacy as defined in the Markets in Financial Instruments Directive 2 (MiFID 2). A totally new chapter is also dedicated to the extensive application of the behavioral approach by Fintech.

  • Editor: EGEA
  • Editor: Series: Corporate Culture
  • Publication Date: May 2020
  • EAN: 9788823837867
  • ISBN: 9788823837867
  • Pages: 208
  • Format: e-Pub and paper

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