- Start date
- Duration
- Format
- Language
- 17 Nov 2025
- 3 days
- Class
- Italian
Per acquisire tecniche e strumenti operativi per misurare e governare le performance di vendita.
Social media marketing in the era of platforms
SDA Bocconi Insight - Bookshelf - A. Mandelli, A. Arbore, C. Piancatelli
An updated synopsis of the role that social medial are playing in marketing activities, this book is meant to be shared with marketing managers, as well as managers from other business units, and more broadly anyone interested in digital innovation.
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The program explains the potential and strategic role of social media marketing, redesigning the customer’s digital experience.