Social media marketing in the era of platforms

SDA Bocconi Insight - Bookshelf - A. Mandelli, A. Arbore, C. Piancatelli

SHARE ON

An updated synopsis of the role that social medial are playing in marketing activities, this book is meant to be shared with marketing managers, as well as managers from other business units, and more broadly anyone interested in digital innovation.

Read more on SDA Bocconi Insight










Related News

22 November 2022
SDA Bocconi and ESADE - Executive Master in ...
SDA Bocconi and ESADE - Executive Master in Marketing & Sales: HILTI and HELLY HANSEN challenge our executive students with two new field projects
Learn More
09 May 2022
Research in the service of marketing
Research in the service of marketing
SDA Bocconi Insight - Bookshelf - L. Molteni, G. Troilo
Learn More
02 May 2022
The brand is center stage – again
The brand is center stage – again
SDA Bocconi Insight - Bookshelf - B. Busacca, M. C. Ostillio, G. ...
Learn More

Related Programs

Marketing management - Edizione serale Gestire e valorizzare il brand in chiave digitale
  • Start Date
  • Duration
  • Format
  • Language
  • 27 mar 2023
  • 6 days
  • Class
  • Italian
Marketing strategico Strategie competitive e nuovi approcci al mercato in un mondo iperconnesso
  • Start date
  • Duration
  • Format
  • Language
  • 3 May 2023
  • 3 days
  • Class
  • Italian
  • NEW
Branded content Strategie e strumenti per creare valore con i contenuti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 4 hours
  • On Demand
  • Italian
  • 500€

Branded content is an effective tool for engaging one's audience, disseminating the messages most important to the company and establishing a dialogue with potential new consumers.