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- 5 mag 2025
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Progettare strategie di marketing efficaci integrando l'approccio tradizionale e quello digital per valorizzare e personalizzare l'esperienza del cliente.
Social media marketing in the era of platforms
SDA Bocconi Insight - Bookshelf - A. Mandelli, A. Arbore, C. Piancatelli
An updated synopsis of the role that social medial are playing in marketing activities, this book is meant to be shared with marketing managers, as well as managers from other business units, and more broadly anyone interested in digital innovation.
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