- Start Date
- 27 mar 2023
- 6 days
An updated synopsis of the role that social medial are playing in marketing activities, this book is meant to be shared with marketing managers, as well as managers from other business units, and more broadly anyone interested in digital innovation.
Read more on SDA Bocconi Insight
Branded content is an effective tool for engaging one's audience, disseminating the messages most important to the company and establishing a dialogue with potential new consumers.