- Start date
- Duration
- Format
- Language
- 3 May 2023
- 3 days
- Class
- Italian
Definire e sviluppare strategie di mercato vincenti in contesti ipercompetitivi e iperconnessi, rafforzando creatività e metodi di analisi della domanda.
SDA Bocconi and ESADE - Executive Master in Marketing & Sales: HILTI and HELLY HANSEN challenge our executive students with two new field projects
Mission started at Madrid campus of Esade in November for the EMMS16 Teams challenged on international strategic projects by two leading international companies in industrial and consumer goods industries.
HILTI, world-wide leader in building construction devices and services, has challenged Emms16 teams by developing, for a brand new very innovative product, a strategic analysis and marketing plan in two international markets.
H/H-Helly Hansen, leading international sports and technical clothing company, has challenged students with the development of an int’l market/retail channel analysis and strategic improvement plan.
While proceeding with their Face2Face and online classes EMMS Teams, for about five months, will be engaged in action learning and live application of key concepts developed during the master. All of this, in direct contact with the two companies’ executives, thus benefitting of unique experience during the master journey!
On April 2022 outcomes will be lively presented and discussed with managers and academics during the final EMMS Challenge Day.
Special thanks to Yves Van Den Kieboom, Josep Martínez (Hilti), Carlos Bravo (H/H) and to their teams.
Good luck EMMS16!
By Marco Aurelio Sisti, Co-Director EMMS
20 February 2023
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