New Perspectives from the International Week of Arts Management in Prague

In today’s rapidly evolving world, institutions within the arts and culture sector are strongly in need of developing innovative solutions, in order to respond to an unprecedented set of challenges. Especially after the COVID-19 pandemic, this has become much more evident.

This week, Professor Andrea Rurale, Director of the Master in Arts Management and Administration (MAMA) and coordinator of the Arts & Culture Knowledge Center, has just participated in the 4^th International Week of Arts Management organized by the Prague University of Economics and Business.

During the conference, he has drawn insights from the Routledge book “Managing the Cultural Business. Avoiding Mistakes, Finding Success”, which he co-edited. The book presents new ways of solving some of the most common mistakes committed by art institutions. Professor Rurale has also presented the case of FAI – Fondo Ambiente Italiano, the Italian National Trust – which represents a best practice in heritage management.

Founded in 1975, FAI has since worked to protect and promote the historical, artistic, and environmental heritage in Italy, by managing 68 different sites around the country. “COVID-19 and the resulting lockdowns forced FAI to reconsider its business model, to keep promoting its rich heritage and to maintain its contact with the public” states Professor Rurale, “This was done successfully by leveraging on online channels and activities, and looking for innovative solutions to such unprecedented challenges”.

Photo Credit: 4th International Week of Arts Management, Prague University of Economics and Business



SDA Bocconi School of Management