Attend online a real MFB Open Class on Building and Positioning a Value Proposition


How can companies and businesses best impact target customers? What are the key components of a value proposition and what the key decisions to be taken to position it into the market? Learning how to build and position that value proposition is a major job of marketing people, and this is even more true for the Food & Beverage sector and related industries.

In his MFB Class, Building and positioning a value proposition, Prof. Gabriele Troilo, SDA Professor of Marketing and Associate SDA Dean for Open Markets and New Business Division, will focus on this and other contemporary issues the F&B industry faces now and in the perceived future and on the challenges that managers and entrepreneurs in the F&B sector have to face.

At the same time, you will have the opportunity to deeply connect with the SDA Bocconi on-campus life by attending online a real Master of Management in Food & Beverage Class, and get a feeling for the class atmosphere, teaching approaches and learning processes.

The session will be live streamed on 6 February 2017 from 12:00 NOON to 01:30 PM (CET).

SDA Bocconi School of Management

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