Sources of happiness (and consumption)

SDA Bocconi Insight - Society Insights - M. C. Ostillio

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In 2019, 64% of adults the world over reported that they were very happy or rather happy, a number that’s down from 2018 (70%), and much lower than in 2011 (77%). If we break this datum down by country, we find deep differences: in Canada and Australia, the percentage of self-declared happy adults is 86%; in China and the UK the figure is comparable (83%). But the number plummets to 47% for adults in Russia, 46% in Spain, and dips as low as 34% in Argentina. These data were published in the Ipsos Global Advisor Report The Global Happiness Study. What Makes People Happy Around the World, based on research carried out in 28 countries on five continents.

 

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