Gabriele Troilo

Marketing and Sales

Biography

Latest publications

TROILO G. Il customer insight management per la creazione di nuovi mercati in Marketing, una disciplina fantastica: omaggio a Enrico Valdani Bruno Busacca, Michele Costabile(Ed), Egea, pp.321-356, 2018
TROILO G., De Luca Luigi M., GUENZI P. Linking Data-Rich Environments with Service Innovation in Incumbent Firms: A Conceptual Framework and Research Propositions Journal Of Product Innovation Management, 2017, vol.34, no. 5, pp.617-639
ADDIS M., TROILO G. Humanizing a Superhero: An Empirical Test in the Comic Books Industry International Business Research, 2016, vol.9, no. 11, pp.189-200
TROILO G. Marketing della creatività Economia & Management, 2016, vol.2, pp.49-54
Soscia I., TROILO G. Ricerche quantitative di marketing in MARKETING @ BOCCONI. Progettare e trasferire valore al cliente E.Valdani (Eds),Egea, pp.203-221, 2016
GUENZI P., Sajtos L., TROILO G. The dual mechanism of sales capabilities in influencing organizational performance Journal Of Business Research, 2016, vol.69, pp.3707-3713

Grants & Honors

Best Undergraduate Professor of the Year Award - Università Commerciale Luigi Bocconi , 2019
Best Undergraduate Professor of the Year Award - Università Commerciale Luigi Bocconi , 2017
Excellence in Innovation Award - SDA Bocconi School of Management , 2015
Best Paper of the Year - Journal of Product Innovation Management , 2014
Best Case of the Year - SDA Bocconi School of Management , 2011
Excellence in Research Award - Università Commerciale Luigi Bocconi , 2011

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