Gabriele Troilo

Marketing and Sales

Biography

Latest publications

CASTALDO S., BERTOLI G., CILLO P., TROILO G., VERONA G. (Eds.) Innovazione e Management. Omaggio a Salvio Vicari Egea, Milano, Italy, 2022
MOLTENI L., TROILO G. (Eds.) Ricerche di marketing. Metodologie e tecniche per le decisioni strategiche e operative - II Ed. Egea, Milano, Italy, 2022
TROILO G. Marketing e branding delle aziende agricole in Agribusiness. Management dell’azienda agricola V. Fiorillo, M. Lo Zoppo(Ed), Egea, chap. 9, pp.273-306, 2022
De Luca L. M., Herhausen D., TROILO G., Rossi A. How and when do big data investments pay off? The role of marketing affordances and service innovation Journal of the Academy of Marketing Science, 2021, vol.49, no. 4, pp.790-810
TROILO G. Il customer insight management per la creazione di nuovi mercati in Marketing, una disciplina fantastica: omaggio a Enrico Valdani Bruno Busacca, Michele Costabile(Ed), Egea, pp.321-356, 2018
TROILO G., De Luca L. M., GUENZI P. Linking Data-Rich Environments with Service Innovation in Incumbent Firms: A Conceptual Framework and Research Propositions Journal of Product Innovation Management, 2017, vol.34, no. 5, pp.617-639

Grants & Honors

Best Undergraduate Professor of the Year Award - Università Commerciale Luigi Bocconi , 2019
Best Undergraduate Professor of the Year Award - Università Commerciale Luigi Bocconi , 2017
Excellence in Innovation Award - SDA Bocconi School of Management , 2015
Best Paper of the Year - Journal of Product Innovation Management , 2014
Best Case of the Year - SDA Bocconi School of Management , 2011
Excellence in Research Award - Università Commerciale Luigi Bocconi , 2011

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