Gabriele Troilo

Marketing and Sales

Biography

Latest publications

De Luca L. M., Herhausen D., TROILO G., Rossi A. How and when do big data investments pay off? The role of marketing affordances and service innovation Journal Of The Academy Of Marketing Science, 2021, vol.49, no. 4, pp.790-810
TROILO G. Il customer insight management per la creazione di nuovi mercati in Marketing, una disciplina fantastica: omaggio a Enrico Valdani Bruno Busacca, Michele Costabile(Ed), Egea, pp.321-356, 2018
TROILO G., De Luca L. M., GUENZI P. Linking Data-Rich Environments with Service Innovation in Incumbent Firms: A Conceptual Framework and Research Propositions Journal Of Product Innovation Management, 2017, vol.34, no. 5, pp.617-639
ADDIS M., TROILO G. Humanizing a Superhero: An Empirical Test in the Comic Books Industry International Business Research, 2016, vol.9, no. 11, pp.189-200
TROILO G. Marketing della creatività Economia & Management, 2016, vol.2, pp.49-54
GUENZI P., Sajtos L., TROILO G. The dual mechanism of sales capabilities in influencing organizational performance Journal Of Business Research, 2016, vol.69, pp.3707-3713

Grants & Honors

Best Undergraduate Professor of the Year Award - Università Commerciale Luigi Bocconi , 2019
Best Undergraduate Professor of the Year Award - Università Commerciale Luigi Bocconi , 2017
Excellence in Innovation Award - SDA Bocconi School of Management , 2015
Best Paper of the Year - Journal of Product Innovation Management , 2014
Best Case of the Year - SDA Bocconi School of Management , 2011
Excellence in Research Award - Università Commerciale Luigi Bocconi , 2011

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