
- Start Date
- Duration
- Format
- Language
- 6 Oct 2025
- 4,5 days
- Class
- Italian
Gestire in modo integrato e coerente una rete di vendita potenziando la capacità di prendere decisioni efficaci e sviluppando una visione strategica del sales management.
Marketing and sales transformation is certainly a strategic priority for successful companies, thus requiring successful analogic and digital strategies, followed by fast, effective executions.
These companies are more and more willing to engage executives with sharp integrated competencies and specialized top training backgrounds.
SDA Bocconi School of Management strongly believes in that, and for the 2019-20 edition of EMMS, its int’l Executive Master in Marketing & Sales (in partnership with Esade Business School), has decided to offer challenging training incentives: two partial scholarships for international candidates. More information about EMMS opportunities are available here.
Gestire in modo integrato e coerente una rete di vendita potenziando la capacità di prendere decisioni efficaci e sviluppando una visione strategica del sales management.
Conoscere le dinamiche, le tecniche e i ruoli del trade marketing per migliorare l’esperienza di shopping in un contesto omnicanale, valorizzare l’offerta.
Per acquisire tecniche e strumenti operativi per misurare e governare le performance di vendita.