Gabriele Troilo

Marketing

Biography

Latest publications

BOTTKE T., KEARNS MANOLATOS D., TROILO G. Do You Really Know The Financial Impacts of Your Digital Transformation? Harvard Business Review, 20 April, 2023
BERTOLI G., CASTALDO S., CILLO P., TROILO G., VERONA G. (Eds.) Innovazione e Management. Omaggio a Salvio Vicari Egea, Milano, Italy, 2022
BERTOLI G., CASTALDO S., CILLO P., TROILO G., VERONA G. L’evoluzione del pensiero scientifico di Salvio Vicari in Innovazione e Management: Omaggio a Salvio Vicari G. Bertoli, S. Castaldo, P. Cillo, G. Troilo, G. Verona (Eds),Egea, pp.11-24, 2022
MOLTENI L., TROILO G. (Eds.) Ricerche di marketing. Metodologie e tecniche per le decisioni strategiche e operative - II Ed. Egea, Milano, Italy, 2022
TROILO G. Marketing e branding delle aziende agricole in Agribusiness. Management dell’azienda agricola V. Fiorillo, M. Lo Zoppo(Ed), Egea, chap. 9, pp.273-306, 2022
De Luca L. M., Herhausen D., TROILO G., Rossi A. How and when do big data investments pay off? The role of marketing affordances and service innovation Journal of the Academy of Marketing Science, 2021, vol.49, no. 4, pp.790-810

Grants & Honors

Best Undergraduate Professor of the Year Award - Università Commerciale Luigi Bocconi , 2019
Best Undergraduate Professor of the Year Award - Università Commerciale Luigi Bocconi , 2017
Excellence in Innovation Award - SDA Bocconi School of Management , 2015
Best Paper of the Year - Journal of Product Innovation Management , 2014
Best Case of the Year - SDA Bocconi School of Management , 2011
Excellence in Research Award - Università Commerciale Luigi Bocconi , 2011

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All the challenges (and complexities) of innovation
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Required time 6 min
Digital Payday: market value implications of digital tran...
Required time 6 min
Research in the service of marketing
Required time 5 min

Director

Il piano di marketing Definire in maniera efficace obiettivi ed azioni di mercato
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 hours
  • On demand
  • Italian
  • 400€

By the end of the program, you will understand how to build a marketing planning process by structuring the sections in a marketing plan.