Maria Carmela Ostillio

Curriculum Vitae

Maria Carmela Ostillio is Associate Professor of Practice of Marketing and Sales at SDA Bocconi School of Management. She teaches and is in charge of the course of Brand Management at Bocconi University.

At SDA Bocconi, she is Core Faculty Member and Director of Brand Academy. Since then, she has been responsible for research and training projects ("Customized-Programs”) for companies focused on FCMG, Services and B2B.

Her research activities focus mainly on branding, strategic brand management, marketing & corporate communications.She is working on other issues linked with her previous research, in particular, direct & interactive marketing, marketing One to One, customer database e marketing information systems.

She is the author of numerous books and articles on the subject. Her works have been published in Journal of Interactive Marketing, Journal of Global Fashion Marketing: bridgining Fashion and marketing, Iternational Journal of Arts Management, Economia & Management e Micromacro Marketing, among others. She was Visiting Scholar in many universities, including the Columbia University, the Northwestern University (Evanston, USA), the Tuck School of Business (Hanover, USA) and the Eller School of Management, University of Arizona (Tucson, Usa). Awarded as the best paper for Aimac 2013.

Maria Carmela earned a Degree in Political Sciences, focused on International Economy, from University of Bari and an MBA – Master in Business Administration - from SDA Bocconi. Married with two sons. For years, she has been dedicated to volunteering for humanitarian causes and aid focused on children, elderly and the poor in general. Her activities have led her toward some PVS (Mali, Namibia, Somalia, etc.) and in Italy, since 2008 she has volunteered for children and teenagers at Dynamo Camp, belonging to the Serius Fun network.

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