Maria Carmela Ostillio

Marketing and Sales


Latest publications

BUSACCA B., BERTOLI G., OSTILLIO M. C. La Marca. Costruzione, Sviluppo, Valutazione Egea, Milano, Italy, 2022
OSTILLIO M. C., BUSACCA B., BERTOLI G. (Eds.) Lineamenti di Brand Management Egea, Milano, Italy, 2021
OSTILLIO M. C. Personal Branding, I t's about me Egea, Milano, Italy, 2020
CARÙ A., MION DALLE CARBONARE P., OSTILLIO M. C., PIANCATELLI C. The Impact of Technology on Visitor Immersion in Art Exhibitions: Evidence from the Modigliani Art Experience exhibition in Digital Transformation in the Cultural and Creative Industries. Production, Consumption and Entrepreneurship in the Digital and Sharing Economy Marta Massi, Marilena Vecco, Yi Lin (Eds),Routledge, chap. 2, 2020
BUSACCA B., OSTILLIO M. C. Dare valore al Brand - Collana Il Management Egea, Milano, Italy, 2019
BUSACCA B., OSTILLIO M. C., ANTONUCCI A. Il brand come piattaforma: il caso delle società di calcio Economia & Management, 2018, vol.5-6, pp.109-118

Grants & Honors

Excellence in Innovation Award - SDA Bocconi School of Management , 2017
Excellence in Marketing paper Award, XII International Conference on Arts and Cultural Management, Universidad de los Andes, Bogotá, Colombia - AIMAC - The International Association of Arts and Cultural Management , 2013

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Personal Branding - In e Out per la propria professione
Required time 1 hour
Transforming data in value: the Loccioni Case
Required time 6 min
Personal Branding
Required time 43 min


PREMIUMIZATION. Da marca a premium brand
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 hours
  • On Demand
  • Italian
  • 600€

The program explores the journey of brands that pursue brand equity with the aim of becoming premium brands.

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PERSONAL BRANDING Come costruire e gestire il tuo brand personale
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 7 weeks
  • 3-4 hours
  • On Demand
  • Italian
  • 500€

The program provides you with the practical tools you need to build your own brand and manage social media, developing a personal and effective behavior.