Maria Carmela Ostillio

Marketing and Sales
Maria Carmela Ostillio
Associate Professor of Practice
Brand & Communication
carmela.ostillio@sdabocconi.it

Download v-card Download pdf

Biografia

Pubblicazioni recenti

OSTILLIO M. C. Personal Branding, I t's about me Egea, Milano, Italia, 2020
CARÙ A., MION DALLE CARBONARE P., OSTILLIO M. C., PIANCATELLI C. The Impact of Technology on Visitor Immersion in Art Exhibitions: Evidence from the Modigliani Art Experience exhibition in Digital Transformation in the Cultural and Creative Industries. Production, Consumption and Entrepreneurship in the Digital and Sharing Economy Marta Massi, Marilena Vecco, Yi Lin (a cura di), Routledge, chap. 2, 2020
BUSACCA B., OSTILLIO M. C. Dare valore al Brand - Collana Il Management Egea, Milano, Italia, 2019
OSTILLIO M. C. Loccioni: Transforming Data into Value 2019, The Case Centre, Gran Bretagna
CARÙ A., MION DALLE CARBONARE P., OSTILLIO M. C. The impact of technology on visitor immersion in art exhibitions: Evidence from the Modigliani Art Experience exhibition 15th International Conference on Arts and Cultural Management - AIMAC, 23-26 June, 2019, Venice, Italia
CARÙ A., OSTILLIO M. C. Brand Authenticity tra Brand e Autenticità: valore di un asset strategico per l’impresa in Marketing: Una disciplina fantastica. Omaggio a Enrico Valdani Busacca. B., Costabile M. (a cura di), Egea, pp.135-157, 2018

Grants & Premi

Excellence in Innovation Award - SDA Bocconi School of Management , 2017
Excellence in Marketing paper Award, XII International Conference on Arts and Cultural Management, Universidad de los Andes, Bogotá, Colombia - AIMAC - The International Association of Arts and Cultural Management , 2013

Articoli correlati

Personal Branding - In e Out per la propria professione
Tempo richiesto 1 ora 09 min
Quando i dati si fanno valore: il caso Loccioni
Tempo richiesto 6 min
Brand come un terroir?
Tempo richiesto 4 MIN